Are You Making Content Creation Harder Than It Has to Be?
Jun 09
I know I was.
Then I heard some great stuff recently and it got me looking at things so much differently. I used to think I had to come up with totally new content for my blog posts, my ezine articles, my newsletters, squidoo lenses, hubpages ~ phew, that’s a lot of content to come up with.
Here’s what I now realize I can repurpose almost ALL of the content and have to do a lot less work, and get a lot more traffic. Here’s how I do it now.
The first priority on my “to do” list these days is creating an article to submit to ezinearticles.com. I generally find blog posts much easier to write, so I start there. I use conversations I’ve had, questions that come in or just an idea I have to create a blog post.
I generally give real examples in my blog posts, and many times images to make things really clear. You have a hard time getting those real life examples accepted at EZA because they don’t like links or domain names in the content, and of course you can’t have pictures.
So once my blog post is done, I copy it and paste it into the text editor at EZA. I take out the images. I reword the specific examples into more general wording with no websites mentioned.
I rewrite the first paragraph, take out the conclusion paragraph I’ve written in the blog post and add a resource box that calls them to action to come to my blog or opt in page or wherever I want them to go from there.
Retitle the article, add keywords and the summary and publish.
So now I have a blog post, and an ezine article from the same content.
Here’s an example of that:
Notice that even though I lead the reader back to the same site the post is on they won’t end up seeing that post first since it takes a day or two for Ezinearticles to publish and I’ve already posted new posts on the blog.
Now depending on what day it is, I work on my newsletters on Mondays, I may grab that article (either version depending on which I like best) and use it as a featured article in my newsletter.
So now I have 1 blog post, 1 ezinearticle, 1 newsletter article ~ all from the one piece of content.
Now that’s pretty cool ~ but let’s ramp it up just a bit.
Did you know Ezinearticles can tweet your articles as they are published? They sure can. All you have to do is go in your profile area at EZA and add your twitter ID. Then your followers get to see new articles as soon as they are published. Your article gets more views, which also gets you more clicks.
Did you know you can have your tweets automatically go to Facebook? Yep, you sure can. So now with this one piece of content you are creating content at 5 different places.
Did you know that you can create a widget from Ezinearticles.com that will show your recent articles in the sidebar of a blog? Yep, there’s even more unique content that changes every time you publish a new article, not only for the readers of your blog to see, but also for the Google spiders to check out as well.
Now that 1 piece of content is doing 6 things. That is super cool. You know you’re going to write ezine articles, so would you like to get a LOT of completely free traffic with them? Check out “How To Get Free Traffic With Ezine Articles” by clicking here . You’ll learn a powerful (but easy) way to get a lot of visitors to your website by using your ezine articles in a special way … all at no cost to you.
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Carole,
I don’t really know what strategy you are working on so it’s hard to tell you what is going to be important for you to do. If you don’t have any followers in your twitter account then no one will see your articles when you post them so it’s not really worth doing.
If you are just doing niche marketing ~ in a bunch of different niches I wouldn’t bother with twitter. Twitter and other social networking places work much better for authority blogging, building your brand etc. If you are just building niche lenses and sites then I’d work more on building links to your site to improve your search engine ranking so you can get organic search traffic.
Follow me @momtohanna on Twitter!
Thanks Jackie,
May sound like a silly question, I have a Twitter account, but never have done anything with it. Does that matter for what we are trying to do here? If so, what should I put on there?
The other thing is, I have different author names for different niches, should I have a separate Twitter account for each author, or does it matter?
Thanks and hope you had a great Christmas,
Carole
Carole,
Here’s an article from EZA’s blog that explains how to do it. http://blog.ezinearticles.com/2008/08/automatic-updates-to-twitter.html
Jackie
Follow me @momtohanna on Twitter!
Hi Jackie,
You mention above about adding your twitter name to your profile at EZA, I went to EZA profile and I can’t find a place to put it, can you give a little more detail please.
Thanks,
Carole
I absolutely love your way to content creation. Good example for the blog and article. I am going to start using this method and hope it helps! I’m sure it will…Thanks!
I found those when I was trying to make my own aliens — so I needed a tutorial for Body Shop. I eventually had to look over all on that site, and do some minor research with Google.
Oh, I love that you have illustrated this and I totally agree! When we actually make the time to sit down and research and write something fabulous, we need to get the most out of it! I like that you go beyond blog/article/newsletter to tweets and Facebook and a changing widget for more exposure.
trying to do this affiliate marketing thing and haven’t got any… Yes, affiliate marketing works…where Internet marketers hang out and… affiliate products