The biggest trick in making sales is getting people to your pages. The best source of free traffic is google. When someone googles the topic of your lens you can get plenty of traffic if your lens shows up on the first page of the results.

To get your lens to the first page can take some work. It’s going to take promoting your lens to take over page one. When I say promote, I mean you are going to have to create some links back to your lens from other places on the web. This is called “backlinking”. Backlinks are what Google uses (mainly) to decide what sites are the best options for people to look at if they want to know about a topic. Each backlink counts like a “vote” for your lens to be on the front page. You want as many “votes” as you can get, the more votes you have the better your lens will do in the search engine results.

How do you create these links? You create content on other free platforms on the web. Today we are going to talk about creating content at Hubpages. Hubpages is a site quite similar to Squidoo. It has the power to rank quite well in the search engines on its own, and will give you a powerful link back to your lens. Let’s say it’s a vote that might count twice.

To create a “hub” at hubpages (very similar to a lens at Squidoo) you first create an account. Much like squidoo you can put different pieces together to create a whole hub. Unlike squidoo though, Hubpages is not very keen on promotion and you CAN just put a whole article in the text module they provide. This is a little different than squidoo in that, you can just paste a whole article in the text area, without worrying about breaking it up as much as you do at squidoo.

You can use an article you posted to Ezinearticles.com or a post from a blog (you’ve written) or you can create a new article to use at hubpages. You need to have some decent content in your text area at hubpages.

(This is where Unique Article Wizard comes in very handy. It will give you unique versions of the articles you post there. You can just grab a unique version of your article and paste it directly into hubpages, making things very simple)

Within your text you want to make sure you link back to your lens. You can only have 2 links to the same place in one hub. So make sure you use your keywords to link to your lens. If you have more than one lens on this topic you can link to more than one of them (using their respective keywords as the anchor text of the link) from a single lens.

If you have a blog about this topic, or if your entire Squidoo account is on this ONE topic, you can also enter an RSS module, and pull in the RSS feed from one of your other places. This is a good thing to do if you can because it allows you give them even more opportunities to click through to one of your properties. Just remember the RSS link counts as one of your links ~ so you can’t use an RSS feed from somewhere you’ve already linked to twice within the content.

Once you have created the text and added an RSS feed you can add an image or a video. Which is nice to do because it adds quality to the lens. If you have created a video on the topic, for sure go ahead and use it, people love video.

Make sure you add some tags to the hub. This will make it easier for people, and google to find your hub. Add tags that are general as well as very specific to your hub and lens. Doing this will get you traffic from a variety of places, like Google as well as Hubpages itself.

Although our main point of doing this is to create backlinks, or “votes” for our lens, if you can get traffic to this hub too, all the better. Hubpages is a profit sharing site, so any clicks you get to google ads on your page you will get paid for. Just make sure you add your adsense number in your profile area.

It sounds like a lot of work, to go out and build more content on other sites, and it is. However, you will be glad you did when you start getting google traffic to your lens. When it keeps coming to your lens over and over without you having to do anything else you will be very glad you went to the trouble. It is very possible, if you take a little bit of extra time now, you will reap the rewards later.

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