Article marketing is a great way to build links back to your lenses. I’m already getting some questions about this so I think now is a great time to look at how you can use article marketing to build links. Like with blog posts and lenses how you use article marketing and the tools you choose to use will depend on your purpose.
Purpose: Get Fast Traffic
Ezinearticles.com
Ezinearticles.com is an article directory. They allow people to post articles to their directory, and in turn other people can come and read the articles, but they can also use the articles for their own purposes ~ blog posts, newsletters, emails etc (as long as the article and the resource box are left intact)
One of the ways to use EZA (ezinearticles.com) is to get quick traffic to a new site, and that’s how we’re going to use it at this point in time. It is pretty simple, and only takes a few steps.
EZA doesn’t accept product reccomendation articles so how do I write an article for my product?
It’s a good question ~ we’re driving traffic to a lens about a specific product so how do you write an article if you can’t write about the product?
1. Determine the benefits of the product.
ex. the Ironman lens ~ one of the benefits of inversion tables is it can relieve back pain.
ex 2. a coffe pot lens ~ save money not buying coffee
2. Identify 2 or 3 other things that also have the same benefit.
ex. chiropractic care and kinesiology can also help back pain.
ex 2. carpooling, packing your lunch,
3. Create an article about 3 things that have that benefit.
ex. 3 Ways to Manage Back Pain Without Drugs
ex 2. 3 Ways to Save Money in a Bad Economy
Now I will talk about chiropractic care, kinesiology, and then inversion therapy, or for a coffee pot lens I could talk about the three ways I mentioned to save money.
But what about my product???
In my resource box I am going to talk a bit about inversion therapy and if they choose to try it they should get the ironman gravity 4000 inversion table. (of course the keywords will be linked to my lens)
For the second example I would talk about if you decide to nix your starbucks addiction and start making your coffee at home using the “coffee pot product name” you won’t even notice the difference, except in your wallet.
Sidenote:
A resource box is a small paragraph at the bottom of your article. There is some skill in writing a good resource box but if you remember a few key things you’ll be ok.
1. It’s not about you. Don’t write so and so has been doing this for 500 years and they’ve written 698 books on the subject etc etc etc. (people don’t care)
2. It’s all about the reader ~ how can you solve their problem? If people believe they are going to solve their problem by clicking your link ~ they will.
Now back to our previous programming…
Using EZA in this way is all about getting traffic to your lenses ~ if you have an interesting article and a resource box that makes them think you will solve their problem you are likely to get some traffic.
You DO want to make sure you use your kw as the anchor text for your link in your resource box. You might also add the url of your lens at the end of your resource box as well. You do this because some unscrupulous bloggers may strip the code out of your resource box, and when they do your anchor text link will be gone, but at least if you have the lens url you will have some way for google and people to still find your lens.
Your Article Title:
For this purpose just write an interesting title for your articles. Yes, there are times when you want to include your keyword in the title of your article ~ however, it’s going to be difficult if not impossible with these product lenses to do that. Just write an interesting title about the benefit ~ it will draw attention from people who could benefit from using your product.
Here’s some examples:
3 Ways to Treat Back Pain without Medication
How to Manage Back Pain without Drugs
3 Simple Ways to Treat Back Pain without Medication
Writing the article:
These articles don’t have to be novels ~ you can go as low as 250 words, but usually 300 words is a good amount for an article. So for this article I would write a brief introductory paragraph. My second paragraph would be about how chiropractic can help alleviate back pain. My third paragraph would be about kinesiology and how it can help with back pain. My 4th paragraph would be about inversion therapy alleviating back pain. My last paragraph is going to be my resource box, but I’m also going to use it as a closing paragraph and a call to action. 5 paragraphs is really all you need, and each paragraph only needs 2 or 3 sentences.
(I will link to the article I write for this once it is live at EZA ~ s o you can see an example article. I’m NOT linking to the article from my lens)
If you don’t know anything about your product ~ or the benefits of it do a little reading. I’m sure there are other people who have talked about the benefits ofy our product ~ go ahead and do a search in EZA for your product or your benefit. I’m sure you’ll find something to give you some ideas. I know this goes without saying, but DON’T just reword someone else’s article ~ that’s a HUGE no no ~ and it’s wrong. Chances are EZA will catch the similarity and they won’t publish your article anyway. It’s fine to get ideas from other articles, but write your own unique article.
Well again this turned into a novel and I’ve only covered one way of using article marketing ~ I guess I’ll do another post to cover the second, and sometimes more beneficial way of using article marketing. 
If you have any questions about how to make this work at EZA just ask in the comments section and I’ll do what I can. This is a big topic ~ and there are people who spend their entire internet marketing career talking about only article marketing, so remember how you do article marketing is a lot about your purpose too.
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