Internet Marketing Strategy ~ Focus and Action for Online Entrepreneurs

How to Monetize Blog Posts Without Scaring Away Your Readers

March 26, 2010 By Jackie Lee 31 Comments

I hope you've been publishing articles to your blog this week. You have right? How many? 1? 3? 5? Remember in the beginning the more you can publish the better. The more you publish to your blog the more you let the search engine spiders know you are going to be a consistent and frequent source of information on your topic. If you show them that, they will come by more often. The more often they come by the faster your posts get indexed ~ the more traffic you get. So post, post, post!!! I … [Read more...]

Twitter Action Plan

March 24, 2010 By Jackie Lee 44 Comments

But I don't want to talk about what I ate for breakfast!! We are NOT going to talk about what we ate for breakfast. (Unless you have a food blog lol). We as marketers are going to use twitter to build a connection, a relationship with our target market. We're going to build trust, we're going to build friendships, we're going to build traffic baby. So get over whatever preconceived notions you have about twitter and rest assured you do not have to tweet about what you had for breakfast or … [Read more...]

Title Keywords: Finding the Best Keywords for Your Blog Posts

March 22, 2010 By Jackie Lee 42 Comments

While I don't think keywords are the most important thing for a blog like this I do think it's always smart to add another possible traffic stream for you blog. With some quick and easy keyword research you can include Google and the other search engines to the possible ways you can get traffic to your site. We are not going to start our work with keywords. We're going to start our work, our writing, in our imaginations, in forums ~ where people who talk about your topic hang out, at twitter, … [Read more...]

How to Write a Blog Post ~ My Top 5 Tips

March 19, 2010 By Jackie Lee 28 Comments

Next week the challenge is going to be around publishing content on your blog, so I thought I'd give you a few of my favorite tips around how to write a blog post. 1. Use keywords in your post titles. Yeah I know I said we weren't going to do all this keyword research stuff for this, but the point is search traffic is awesome, so you might as well do a little. With that said ~ I'm NOT saying go out and build a list of keywords to write your posts about. I am saying go to the editorial … [Read more...]

Must Have Pages for Your Blog

March 17, 2010 By Jackie Lee 46 Comments

For your blog to be in compliance with advertisers (and the FTC) there are a couple pages your site must have. These 2 must have pages are your privacy policy and the disclosure policy. Privacy Policy While this is a mandatory element for any site using Adsense (per terms and services of Google), it is also good policy for any site to let their readers know what the site policy is on gathering their information. The privacy policy is very easy to put together. In fact, there is a … [Read more...]

Upload Activate Configure WordPress Plugins

March 15, 2010 By Jackie Lee 95 Comments

Plugins are awesome. I love them. Anything you want your blog to do you can probably find a plugin to help you do it. While it's fun to play with lots of plugins, right now it's important to get started with the basics. I've already covered the basic plugins I add to a new site, and how to configure them. On this post you can find the basic plugins, how to upload and install them. (just scroll down past the theme part) Plugins, uploading them and activating them are going to be the same no … [Read more...]

Finding the Best WP Theme For Your Blog

March 12, 2010 By Jackie Lee 31 Comments

Today we're going to talk about wordpress themes, in particular finding the best wp theme for your new site. While many people find this piece the most frustrating, it's one of my favorite pieces of putting together a new site. I like it because there's no right or wrong, and I get to express who I am and what I want my site to be through this theme. Before your theme hunting it's wise to have a few things decided ahead of time ~ just to cut down on the length of time you spend doing this, … [Read more...]

Forwarding Nameservers and Installing WordPress

March 10, 2010 By Jackie Lee 16 Comments

I hope you were able to choose a domain name for your site. If you've chosen a domain you can go ahead and grab it. If you haven't bought your domain name yet here's a link to get a .com for $7.49 Today we're going to look at what to do next after you've bought your domain name. These steps will always be the same, no matter what kind of blog you're building. I've done tutorials on most of this already so I'll just point you there so you can take some action! Today's Action Steps: 1. … [Read more...]

How To Choose a Domain Name

March 8, 2010 By Jackie Lee 28 Comments

You've brainstormed, you've mind mapped, you've created an editorial calendar, the next step is getting started with your site. The first step to doing that is choosing your domain name. How to choose a domain name Now before I get into this let me say this first. For this type of site there is NO right or wrong answer. Really. I know everything we've done thus far has demanded extensive keyword research, and doing it wrong could prove fatal to your entire campaign. Well... this … [Read more...]

Target Your Market: Identify Who You’re Talking To

March 6, 2010 By Jackie Lee 13 Comments

Image by Intersection Consulting via Flickr This morning I was tooling around the internet, noticing what people are writing about, and how they are pulling their blogs together. It dawned on me we should probably talk about that now, while we're still mostly in the planning stage. Without getting all technical we need to talk about who you and your blog are talking to. This is called your "market". Each market can have a different "feel" to them. You want to make sure you target your … [Read more...]