Easy Step to Create an Opt In Gift Your Readers Will Love

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Gone are the days where you can just offer updates and people willingly fill in their email address. (Although this DOES happen more easily when you have KILLER content) For the mere mortals among us we need to offer a gift, an ethical bribe, something of value to our readers in exchange for their email address. It can seem overwhelming when you start to think about it. But it's really quite simple, and today I'm going to share with you a fantastic way to create a valuable piece of content … [Read more...]

You Need to Build a List… Now More Than Ever

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I'm sure you've heard the rumors going around... linking networks have been closed, people's sites are losing rank, people are getting "love letters" from Google about funky linking, people's youtube accounts are being closed, lenses are getting locked, THE SKY IS FALLING! These "rumors" are enough to strike fear into the hearts of your average affiliate marketer... losing the ability to build links that work? Losing ranking ~ that means losing traffic ~ hate mail from Google?! YIKES. It's … [Read more...]

5 Easy Ways to Provide Value to Your Readers

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Everyone talks about "providing value" to your list, your readers, your subscribers. It's almost to the point where it's just become jargon. In fact, I found myself saying the same thing in my last list building post. It didn't really dawn on me to break down what providing value means until I got this comment: ...Another great point mentioned is providing value – something I think a lot of us do not know how to do. Personally I feel that this is something that really distinguishes the really … [Read more...]

7 Tips for Creating a Powerful List

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Everyone and their brother talks about building a list... even I talk about building a list. It really is an important element in a long term internet marketing strategy. The thing about having a list is this: You can talk to your subscribers when you want, even after they leave your site and move on to the next shiny thing! You can connect with them over the long haul. They get to know you by the things you send them. They start to love you and send you wonderful emails in response to … [Read more...]

Build Your Community and Your Connection

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When it comes to blogging the best way to build your readership is to build your community. The best way to build your community is to build your list... so you have a way to stay in touch and connected with your readers.  I must say, that building a list in the internet marketing niche seems much easier, and worth while than building a list if you're a blogger in a non IM field, like saving money, or wahm living, or teaching preschoolers. However, when I really look at it, that's totally … [Read more...]

Testing, Testing, Testing…

There are days when you get this "brilliant" idea. It glows in your head, it keeps you up all night (because you know those flashes of brilliance always come just as you're laying down to go to sleep, right?!), it seems like the perfect solution to some or all of the problems you've been having. You get up the next day (after having fallen asleep finally an hour or two before the little one comes screaming in that it's morning), and you put it into action. You put the pieces together. You … [Read more...]

3 Key Elements to a Successful Newsletter

A big part of my plan for monetizing sites that haven't done well with my usual tactics is to create a great opt in gift and get people on my list. Once you've got them on your list there are 3 key elements to make that list successful. You have to KEEP them on your list, build trust and make some sales.  Let's look at these three elements your autoresponder series must have to be successful, no matter what niche you're in. 1. Keep them on your list: It is easy to unsubscribe from a list ~ … [Read more...]

Giving It All Away to Make Money

Most of us create sites with a pretty stable plan in mind for how we're going to make money from that site. Generally that includes putting ads on the site, selling products from the site, putting up banners that people will click to buy something from the site... it usually means making money ON the site in some form or fashion. Often we get very STUCK in this is exactly how I'm going to monetize the site. What happens when you realize the topic you've decided on for your site just doesn't … [Read more...]

Radically Increase Your Opt In Rate With NO Extra Work

As you know I've been working on some goals related to building my list. I've added the lightbox from Get response ~ which is totally uncustomizable (and pretty ugly) ~ it's also given some readers problems of popping up every time they stop by the site, which is not what I want. I have been actively seeking a solution to this problem. Here's what I WANTED. I wanted a gorgeous lightbox, that I could customize, I could easily add my own content, maybe a checklist to. I wanted it to be … [Read more...]

5 Easy Ways to Increase Your Opt In Rate (and get people on the bus)

So you've decided on a method to get people to your blog, you're working that method and more people are showing up. Now you need to get them to get their ticket to jump on the bus tour.  (AKA sign up for your opt in list) You do have an opt in list ready right? Whether you've got your freebie ready or not, create your opt in box and get it live on your site. You can start off with just providing blog updates, it's ok. The most important thing is that you have a way for them to "buy into the … [Read more...]