5 Easy Ways to Provide Value to Your Readers

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Everyone talks about "providing value" to your list, your readers, your subscribers. It's almost to the point where it's just become jargon. In fact, I found myself saying the same thing in my last list building post. It didn't really dawn on me to break down what providing value means until I got this comment: ...Another great point mentioned is providing value – something I think a lot of us do not know how to do. Personally I feel that this is something that really distinguishes the really … [Read more...]

7 Tips for Creating a Powerful List

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Everyone and their brother talks about building a list... even I talk about building a list. It really is an important element in a long term internet marketing strategy. The thing about having a list is this: You can talk to your subscribers when you want, even after they leave your site and move on to the next shiny thing! You can connect with them over the long haul. They get to know you by the things you send them. They start to love you and send you wonderful emails in response to … [Read more...]

Build Your Community and Your Connection

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When it comes to blogging the best way to build your readership is to build your community. The best way to build your community is to build your list... so you have a way to stay in touch and connected with your readers.  I must say, that building a list in the internet marketing niche seems much easier, and worth while than building a list if you're a blogger in a non IM field, like saving money, or wahm living, or teaching preschoolers. However, when I really look at it, that's totally … [Read more...]

Testing, Testing, Testing…

There are days when you get this "brilliant" idea. It glows in your head, it keeps you up all night (because you know those flashes of brilliance always come just as you're laying down to go to sleep, right?!), it seems like the perfect solution to some or all of the problems you've been having. You get up the next day (after having fallen asleep finally an hour or two before the little one comes screaming in that it's morning), and you put it into action. You put the pieces together. You … [Read more...]

3 Key Elements to a Successful Newsletter

A big part of my plan for monetizing sites that haven't done well with my usual tactics is to create a great opt in gift and get people on my list. Once you've got them on your list there are 3 key elements to make that list successful. You have to KEEP them on your list, build trust and make some sales.  Let's look at these three elements your autoresponder series must have to be successful, no matter what niche you're in. 1. Keep them on your list: It is easy to unsubscribe from a list ~ … [Read more...]

Giving It All Away to Make Money

Most of us create sites with a pretty stable plan in mind for how we're going to make money from that site. Generally that includes putting ads on the site, selling products from the site, putting up banners that people will click to buy something from the site... it usually means making money ON the site in some form or fashion. Often we get very STUCK in this is exactly how I'm going to monetize the site. What happens when you realize the topic you've decided on for your site just doesn't … [Read more...]

Radically Increase Your Opt In Rate With NO Extra Work

As you know I've been working on some goals related to building my list. I've added the lightbox from Get response ~ which is totally uncustomizable (and pretty ugly) ~ it's also given some readers problems of popping up every time they stop by the site, which is not what I want. I have been actively seeking a solution to this problem. Here's what I WANTED. I wanted a gorgeous lightbox, that I could customize, I could easily add my own content, maybe a checklist to. I wanted it to be … [Read more...]

5 Easy Ways to Increase Your Opt In Rate (and get people on the bus)

So you've decided on a method to get people to your blog, you're working that method and more people are showing up. Now you need to get them to get their ticket to jump on the bus tour.  (AKA sign up for your opt in list) You do have an opt in list ready right? Whether you've got your freebie ready or not, create your opt in box and get it live on your site. You can start off with just providing blog updates, it's ok. The most important thing is that you have a way for them to "buy into the … [Read more...]

Tips for Uploading Your Newsletter

I hope you've got some good ideas for your free newsletter in the last post. Now we're ready to upload it to your autoresponder so it can be sent out to your list. This is really simple ~ it's no different actually than the first message we put in our series with the link to our freebie. When to send: You'll log into your autoresponder.  You, by now, have decided on how often you want your newsletter to go out. Depending on your autoresponder you make this happen by sending it out so … [Read more...]

Newsletter Ideas ~Where and How to Find Content

Once you've got your autoresponder up and running and have decided on the type of content you'll provide you'll have to start coming up with some content. Isn't that how it always goes around here? content content content. No worries ~ there's plenty of places you can find content for your newsletter, and it doesn't all have to be written by you! Article Directories There are so many article directories out there now. You may even find there's an entire directory related to your … [Read more...]