If you haven’t read any of Jeff Herring’s articles or information you are missing out. Article marketing is one of the best ways you can get traffic to your site and build your authority in your niche. Jeff Herring is the KING of article writing.

You can check out his articles at ezinearticles.com and if you want an easy way to write great articles I highly recommend you grab his article templates. He provides 26 article templates and all you have to do is plug in your information and go!

Anyway, I’ve been doing more work on my opt in pages and found this article recently and thought the points were so clear and easy to implement I wanted to share it with you.

List Building Mistake Number 3 – Failing to List the Benefits of Opting in on Your Opt-In Page
By Jeff Herring

When you are list building your opt-in page must have clear benefits listed for joining your list community. It has to pass the “who cares” test, because a person’s coming to this page and they’re considering trading their email address for something. So they’re thinking, “What’s in it for me?”

4 important questions you must answer

In all your marketing messages you want to meet these criteria, especially on something like this. You want to answer these four questions:

1. What is this and what is it about? – Are you being clear about what you are offering and clear about the benefits?

2. What’s in it for me? – People want to know what’s in it for them. They’re listening to, as you’ve heard me say before, radio station WIIFM – What’s In It For Me.

3. Do I trust this person? – How in the world can they decide if they trust somebody from looking at the opt-in page? Lots of different ways. Something as simple as on the bottom of mine where I have the copyright notice and contact information. That ups peoples’ trust.

4. Do I feel good about doing this? Is this a no-brainer?

So it’s: what is this about, what’s in it for me, do I trust this person, and do I feel good about doing this?

Those are taken care of many times in a list of benefits. What am I getting out of this? Why am I doing this? Maybe it’s just one of those benefits listed that tips the person over. That may be the thing that decides them to say, “Hey, I’m going to opt-in here.”

And now I would like to invite you to claim your FREE Instant Access to my List Building Instant Article Creation Template when you visit http://www.ListBuildingArticleTemplate.com

You’ll get get a “plug-n-play” Instant Article Creation Template – just plug in your info! And you’ll get a 13 minute instructional audio on how to create a list building article.

From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Network.

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