Regular Evaluation is Key

It’s really easy (at least for me ~ who’s not a huge fan of change) to get locked into what I’m doing, and just keep doing it. I’ve got the schedule down pat. I know what comes next in my day. Day in, day out… same actions.

That’s fun… I love it.

However, sometimes a little evaluation goes a long way.

Sometimes it’s important to stop and really look at your business and SEE what you’re doing. Are the actions you’re taking every day moving you in the right direction? Are you actually moving toward your goals, or are you sitting around doing the same thing over and over and going no where?

Evaluation is important because it allows us to take stock of what we’re doing, and whether it is valuable in reference to getting us where we want to go.

Here’s some actions I take regularly:

Post to my blog

Answer comments

Answer emails

Comment on blogs

Participate on Twitter

These are all great actions ~ however ~ are they moving me toward my goals is the question?

Here are some of the goals I wrote down on my monthly planning sheet for July.

1. Build membership for KISS Club

2. Build opt in list

3. Build connections in IM community

4. Continue creating video

5. Repurpose more content

Hmmm…

Posting regularly is helping increase my opt in list ~ especially now that I’ve added the popup domination plugin.

In fact, the actions I’m taking are probably moving me forward toward most of those goals ~ although I have fallen down on repurposing.

But in the evaluation I realized I wasn’t moving “fast enough”. I wasn’t going to reach the numbers I set in my mind this month.

So… what’s one thing I could add to the mix? What’s one thing I could do that would move me toward my goals a little quicker?

Actually, taking action on repurposing (which was already on the goal list) would probably do that. Taking content I’ve already written and putting it together in a pdf, or in video format, or even audio format will allow me to push the reach of that content and increase my opt in rate, and my membership rate.

(see I was pretty smart to think of that at the beginning of the month)

So it’s almost the end of the month, and now I know what I need to do, what I need to add to my daily schedule to really boost my forward momentum on my goals.

This kind of evaluation is great for your short term goals ~ as well as looking at your long term goals for your business.

If you’re long term goal is passive income (set and forget) and you’re working in a strategy where you’re going to have to keep taking action every day to keep bringing traffic and sales ~ you may want to reevaluate what you’re working on. You may want to add something else to the mix that makes your income a little more passive.

You don’t have to scrap what you’re doing ~ especially if it’s working, but it might be time to add one thing. One thing that will move you toward your ultimate goal.

Have you taken time to do an evaluation of your business? Your day to day actions? What do you think? Is everything aligned and moving you in the right direction? Do you need to add one thing? What’s it going to be? I’d love to hear your thoughts in the comments section.