Comments on: Have You Ever Asked Yourself “Is That Relevant?”

By: Julie

Julie — Wed, 23 Dec 2009 04:06:26 +0000

Fabulous post! It’s amazingly clear now what I’ve been doing wrong. Thank you!

By: Increase Conversion Rate By Telling a Story and Having a Plan | Beginner's Internet Marketing Strategy

Fri, 13 Nov 2009 15:58:40 +0000

[...] Is your product relevant to the keyword? I’ve talked in another post about how important everything being relevant is to make things really click together and work on your [...]

By: Debbie

Debbie — Sat, 31 Oct 2009 01:15:45 +0000

Thanks Jackie,
Makes perfect sense.
It all helps.

By: Rosmean Consultants

Rosmean Consultants — Thu, 29 Oct 2009 10:26:35 +0000

Thanks for the great info, cheers!

By: Jackie

Jackie — Thu, 29 Oct 2009 01:47:46 +0000

I’d probably spend time doing both. Keep building new lenses, but also take time to continue to promote the ones you have finished. Keep building links to the ones that are already working, and keep building more.

Keep at it, you’re well on your way. The shopping hasn’t even started in earnest yet.

By: Lisa

Lisa — Thu, 29 Oct 2009 01:18:04 +0000

It is amazing how there are so many fine details that you don’t realize when you ae new. You do such a great job at breaking everything down into simple terms for a new marketer.

I just checked my Amazon account. I started doing the Christmas Cash about three weeks ago. I have about 25 lenses. I have had 43 click thrus to Amazon and have sold three items. Only added to $10.17, not that this doesn’t excite me, it does let me know that you can make money doing this.

I guess my question is, do I keep building more lenses and promote (like my daily plan I posted on Entreprenial Mindset) or do I focus on just promoting what I have already built?

I am getting discouraged because I want my kids to have a good Christmas! This is what has kept me going this long. I know it takes time and I will keep moving forward, but I need money by December. I have been doing internet marketing for a couple of years and you have made more sense to me than anyone else. Thanks for your great information. I guess I just need some guidance, I can’t afford coaching right now, but I am planning on taking my earnings and investing in my business. I can’t wait to actually talk to you! Hopefully in a few more months.

By: Jackie

Jackie — Thu, 29 Oct 2009 00:39:12 +0000

Wouldn’t have to be an ebook ~ that’s probably not something I would choose for that keyword. I’d probably find a great lotion or something that cures dry skin.

As far as content goes you could talk about 2 other ways that work but then discuss the product you’re selling as the BEST option to cure dry skin.

I would just change for more tips ~ to something like these options I provided are great, but for my favorite, the best, most effective etc ~ make the last option the BEST option ~ it will create enough curiosity to get them to click through.

By: Laura

Laura — Wed, 28 Oct 2009 23:53:46 +0000

Thanks for a great blog post – I do have a question though. So, with your “how to cure dry skin” example – you want to have a product on that lens that’s about curing dry skin such as an ebook that’s about natural skin cures but what about your content? How do you answer their question in the article without giving away too much cookie so that they still want to go ahead and buy your product – especially in the case of an ebook? What I’ve been doing providing a solution directly in the lens and then I write, for more tips like this on curing dry skin…visit this link – which is of course the anchor text. Is that the right way or wrong way?

Thanks in advance.

Laura

By: Francis Kimani Kamau

Francis Kimani Kamau — Wed, 28 Oct 2009 20:56:08 +0000

Hi Jackie, I like the relevancy part. I will agree with you that without relevancy you cannot sell anything. Any marketer who knows basis of marketing will tell you about brand focus. A brand must focus into something, a brand is a brand because it is consistent, the message is consistent with the brand offer. Lets look at Caterpillar for example, can you imagine Caterpillar brand selling diapers, well Caterpiller is known to build tanks, earth moving machines, macho machines, diapers are kiddish with nothing macho about them. But if it were to sell diapers then it would need to tie the relevance to what it has been all the years. That is brand relevancy and consistency. As you talk and write about a specific brand, tie it all together, otherwise there is no marketing without relevancy and consistency. Thanks Jackie for this.

By: Royal Foust

Royal Foust — Wed, 28 Oct 2009 20:00:20 +0000

I will order a lens review ($25) and because I only have 1 I will let you owe me one.

Thanks