There comes a point in every marketers life where their point of view changes. They quit looking at the world and sales letters with the question “what can this product teach me”, and they move to the question “what can this process teach me“.
It’s a huge distinction, and when you get there it can be amazing! I rarely if ever buy products just because of the sales letter/sales process. I generally buy products now that I need to work the internet marketing strategy that I’m working, make it easier/make it quicker. Don’t get me wrong, I still go through sales letters, and click their links and follow their sales funnel just to see how they’re doing it, and if it would have worked on me.
There comes a point in time when you mind switches from consumer to marketer. When that happens you might as well forget about ever seeing anything through your consumer glasses ever again. TV is not the same, a trip to the grocery store is never the same, and an online sales page will never look the same to you again.
While this can be very annoying to family members, it’s when you’re business will really start to take off. You’ll begin to notice everything around you. You’ll start to think about why they did that that way, why did they put that there, why did they say that, why did they use THAT font! Because believe me, in the real brick and mortar world, nothing is done without a purpose and usually a lot of money invested in testing. While all this wondering is great, it will seep into just about every area of your business as well. You’ll start remembering things you’ve seen. You’ll start implementing sales funnels that had you to the point of clicking the buy now button. You will become an internet marketer ~ not just someone trying to make money online.
One of my favorite shows is “Shark Tank”. It started last season and in case you don’t know, these small business people come in front of these “sharks”. The sharks are millionaires who have money to invest in small business, and will look at your proposal and may or may not invest in you and your business. My poor husband hates to watch this show with me. At some point in the show I am invariably yelling at the TV.
Last week a guy came on. He had a pretty cool idea about a netflix type thing with ink cartridges for your computer. I HATE running out of printer ink so I was all about it. His entire business model was selling online. The whole process was automated through his website. VERY COOL for me! He goes on and on with his presentation. He didn’t have the numbers they were looking for, and we could all tell the sharks were going to say no. I’m thinking ~ ok, they’re going to say no, at least take advantage of the fact you have all THIS publicity and tell me the name of your DAMN WEBSITE!!
He didn’t. Well, let’s just say my rant went on for a while. How on earth can someone get on national TV to talk about their online store and not give the DAMN ADDRESS??? Before you say he probably couldn’t there have been plenty of other people who have given their web address on the show ~ and of course when you go to the site it has crashed from the load (but that’s a whole other rant lol).
We did end up finding the site, but hello I’m an internet marketer and I know how to find things. Why would you waste that opportunity for your business?
Anyway… this is what I mean ~ everything you watch and see becomes colored by your marketer glasses. The takeaway for me and my business was no matter where you are always take advantage of what is available to grow your business.
There will come a day when you can walk through a “perfect sales funnel” (which simply means the path a marketer takes you on to walk you to the sale), and instead of looking at it from the viewpoint of whether or not I’m going to buy this you are looking from the viewpoint of OMG this would totally work on me. Then you write down the steps and you figure out how you can put it into action in your own business.
This happened to me last night.
I was on twitter, and saw this tweet.
TWITTER: No One Cares? | Alex Mandossian’s Blog http://bit.ly/57ZlEW
It was actually a retweet someone had done from the tweetmeme button at Alex’s blog. Here’s where the process starts.
1. Alex Mandossian is a trusted name. I like his stuff and wanted to see what he had to say about twitter. I clicked the link
(right there the funnel has begun, and I’ve taken the action he desired me to take ~ I clicked through to his blog)
Turns out it’s a guest post by Jeff Herring (the article marketing guy) It’s a short post. It appears the purpose is to get me to click the link in the article. I didn’t click the link (right away). I read the article and the comments and everyone was talking about doing twitter by talking about LIFE. I kept thinking, what they heck? That’s not gonna work. So he created curiosity, not only in the post, but in the comments and I went back and clicked the link.
2. Click the link to the next step in the funnel ~ which happens to be an EZA article.
This is so smart of him because Jeff Herring is THE article marketing guy ~ that’s what he teaches, and what he does. How to use EZA to drive traffic and make money.
The article was really good and as I suspected there was more to life than I thought!! It made a lot of sense and was done in a way that made it memorable and easily implemented. I read the whole article all the way to the resource box because it was that interesting.
3. Resource box. This is where you’re choosing what you want people to do ~ send them to a sales page, get them to your site, get them on your list. Jeff chose getting them on his list (which is always smart) Here’s his resource box.
To learn more about how to leverage Social Marketing tools for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws.
Look at that ~ more FREE content, deeper learning, and in another format. This guy’s a genius! 
Well needless to say I moved to step 4.
4. Clicked through to the opt in page. Do I sign up or not?
Here’s the real conversion rate we’re looking for. Will people do what you want them to do at this point? Will they pull out their wallets or their email addresses?
Well with all the great content he’s already given me ~ although it was cursory so I had an idea of how it works, but I don’t have all the details ~ heck yeah I’m going to fill in the blanks!
Now I’m on yet another of Jeff Herring’s list. I immediately got my pdf download, I also had immediate access to the 4 videos he promised me, it all worked like a chanp. Now Jeff is free to contact me at will because my name is now a double opt in on his list.
I have to say it was getting really late, and I was enjoying the process more than I wanted to read more information last night, but I did bookmark the videos (which is my least favorite way to get info) and I put reading the pdf and watching the videos on my calendar for today.
I highly recommend you click the link from that tweet and then walk through the process. Try to keep your eyes in marketing mode instead of consumer mode. It doesn’t matter if you sign up for the videos or not ~ if you’d like more info about how to use twitter effectively I’m sure they will be of great use, if not, then don’t. We’re looking at this from a marketing perspective, not a consumer perspective. When you’ve gone through the process come back and let’s talk about it.
I’d love to hear from you on a few things.
1. Did this sales process work on you? Why/why not?
2. If you hadn’t had your marketer’s glasses on would you have even seen it as a sales process?
3. Where did the process “break down” if it did for you.
4. What could you develop from this process that you could implement in your own business?
5. Anything else you want to comment on?
Looking forward to the conversation!!
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