How My Story Marketing Can Help You Build Your Internet Marketing Business
Nov 15
I know I’ve talked to you before about the ways you can use myspace to market your business. I went to a conference call last night and heard some things that provided some pretty specific “how to” steps and thought I would share.
I wish I had kept a copy of my old page, and then I could have shown you a before and after and that would have been cool, but alas, I did not ~ because I don’t know how. If you know how let me know, I have another page to do.
Anyway, here’s a couple of things about the actual process of setting up your myspace page to keep in mind.
Remember you are there to attract people into your business. You don’t want a lot of distractions, no exploding fireworks, or crazy patterned backgrounds. You want to keep it simple and clean. One color or two, no loud florescent colors, try to keep it with neutrals.
You are selling you on this page. People will want to come in because of WHO YOU ARE, so let them know who you are. At the top of your page put in a slideshow of your family, your loves and interests anything that expresses who you are. You can make free slide shows at www.rockyou.com. It’s a quick, easy process. When you are done just copy the code they provide and stick it at the top of your “about me” section.
The slideshow accomplishes a couple things, it lets people know who you are, but it also keeps people on your page just a little bit longer. People love pictures.
Next you want to build up some credibility. Let people know some of your accomplishments. It doesn’t matter what they are. Remember you are calling the name of people who are like you. No matter what you’ve accomplished it will strike a chord with someone. Somebody out there has probably accomplished the same thing and would like to connect with a like-minded person.
From there let people know why you are on myspace. Is it to find like-minded people? Do you live in a rural area and find it hard to meet people? Do you have a spirited child and need to talk to someone else who knows what that means? Cool. Put that out there so people know what you are looking for.
Next you are going to talk about your history. What makes you who you are right now at this point in your life? Did you grow up poor? Did you grow up rich? Boarding school? Lots of jobs? No jobs? 1 of 10 kids? Only child? Terrible job drives you to work from home? Talk about how you got here.
Then you want to go right into your story. This is the most important part. You want people to know YOU, and what you are about. Tell them. Tell them what you are doing, how it’s going and where you plan to take it. You can be as long winded or brief as you wish, but remember if you are going to be long winded it better be pretty engaging so they will keep reading to the end.
Next you find the solution. You had this issue, how did you solve it. Did you find the perfect program? Did you move to Hawaii? What changed to solve the problem or issues you were facing in your life.
Last but not least you are going to make a call to action. What do you want them to do? Call you on the phone? IM you? Myspace message you? Send you an email? Well tell them to do it then! Don’t make this a wishy washy feeling statement. You are an expert, so position yourself as such.
Now I add at the bottom a little note that if people are too shy to call they can take a quick look at my business and then call if that makes them more comfortable.
At no point on the page do I mention my business name or what it’s about, no banners, no ads, just MY STORY!! It’s working for me and I know if you put these steps into action it will work for you as well.
If you add video marketing to this plan you will be IN. Soon we will talk about video marketing, I’m just getting into it myself, so I’d like a little more experience before I talk to you all about it. I can see some amazing things happening for some team members who are using it though, and I am excited to jump in.
Take a look at my new Myspace page and let me know what you think.
If you decided to do this, figure out some way to take a before and after! I don’t know how, but I would LOVE to see them.
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