How to Make Money from Those “Dud” Sites
If you’ve built more than a few niche sites I’m sure you have some that get traffic, but just don’t convert. I had a bunch of those from the beginning of my learning curve. I picked keywords that had great search volume and weren’t competitive so I’m getting traffic, but the sites just aren’t converting. I didn’t pick great “buying” keywords.
For a while I’ve let them sit around and do nothing ~ but then I realized I have to maximize the work I’ve already done. There’s gotta be a way to make money from these underperforming sites.
And there is!!
Start building a list!!
It doesn’t matter what your site is about ~ whether it’s baby related, recipe related ~ or even chainsaw sharpener related you can create a newsletter or some sort of autoresponder series for it.
Why bother with a list for niche sites?
When you set up a way for people to sign up to your list you create an instant raise for yourself. It is generally known that it takes at least 7 exposures to something before people will buy. If you create a way for people to hear from YOU those 7 times you are much more likely to make a sale.
It also provides you the opportunity to not only provide quality information to people, but to provide different products they may want or need. It’s much harder to do this from a website, but in a newsletter or autoresponder series you can easily weave in multiple related offers.
This is gonna take a lot of work!
Setting up an autoresponder doesn’t have to take a lot of work. You may have niche sites that are related to specific keywords, but they are all in the same “niche” you can get them all on the same list. Let’s say I have 3 niche sites that are based on specific keywords, but they are all related to babies I can use the same list for all three sites.
Personally I like to do newsletters for my autoresponder series. I can put a newsletter together quite quickly. I just have a few elements in each newsletter.
1. Personal words ~ something relevant from me ~ let’s people hear my “voice” and allows me to connect with the reader.
2. Sponsored ad ~ a text ad for an affiliate product (if your list gets really good you can sell this space too)
3. Featured article ~ an article (mine or someone else’s I have permission to use) related to the topic
4. Q & A ~ answer a question relevant to the niche which easily can lead to a recommendation for a product.
I set aside 1 day each week to work on my newsletters. Each one can take less than an hour and it works for me forever.
So it may be a little effort, but it’s an effort that is well worth doing. If you haven’t built your first list yet it can seem kind of overwhelming I know ~ here’s a free report that breaks list building down into understandable, actionable pieces. It’s what got me moving on the right track! Enjoy.
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I’d first try to just sell the site. It might mean less effort (that’s for sure) and may actualy be more profitable. Just sayin…
I think you have to weigh up the potential returns for your efforts to gauge whether or not it would be worth it.
@Bajki ~ if a site isn’t making money ~ even if it’s getting some traffic you’ll find it’s difficult to get much money for it. People pay for sites for what they are currently doing ~ not the potential they have. But that could be something to look at.
@Hubtonomy ~ If you’ve focused your sites on particular keywords chances are the potential is much greater to target the entire niche. For example ~ say you have a site based on the keyword “baby footprint stamp” ~ if it doesn’t prove profitable you may find the whole “baby crafting” niche is much more profitable ~ and allows you to offer many more offers than you can on a site about footprint stamps.
As little time and effort as it takes to create a newsletter it always seems worth it to me ~ a one time hit at a website or the ability to contact them as often as you want for an unlimited amount of time. For me ~ a list is always a win.
Thanks for your comments guys ~ I appreciate them.
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Hey:)
Thanks for the amazing site, you seem to know what’s cutting. I’m only a year down the line in internet marketing and still have so much to learn about all the technical aspects.
I love your blog, found it through squidoo:)
Great post, i am going to implement the list building on my “dud” sites too:)
Thanks and keep in touch
Diggy