How to Narrow Down a Product Name to a Great Keyword
In the Christmas Cash Blueprint I suggested you go directly to Amazon to find a product. The purpose of doing this is to find a place to start doing your keyword research. This will give you an idea, and from there you can look for a good keyword. A good keyword being a keyword that has over 1000 searches a month and low competition.
I understand all this can be somewhat confusing, and let’s try to get a little clearer about it.
Yes. You want a product specific keyword. But it doesn’t have to be exactly the product description posted on Amazon. I have looked at the same product on multiple sites and the product name/title is different on each site ~ so this is not a hard and fast product name ~ it’s a place to get you started.
Today I did a video that walked through finding a product at Amazon, realizing it had no search volume and then finding a keyword that would work to still promote that product.
Here’s the video:
Here’s the text version of the video:
Step 1. Go to amazon and find a product. I went to the watches category, and just looked around. I’m looking for a product with a price point over $200, and some GOOD reviews ~ more the better.
Step 2. I found a watch I wanted to check out. It only has 3 reviews ~ I like lots more than that, but you can’t beat the price point, so I decided to test it.
Step 3. Take the whole product name and put it in the google keyword tool (or micro niche finder). Click the exact match button (top right hand side of the screen of google kw tool ~ mnf is set to this as default), and check how much search volume the exact keyword gets.
Step 4. The keyword has not enough info ~ which means not enough search volume.
Step 5. Start looking through the other keywords that came up with it for keywords that are related to your product and have over 1000 searches. Look for something with the brand name, or specific model in them ~ the more specific the better. ** This may end up taking you in a completely different direction than the one you came from and THAT’S OK!! Go with it ~ this is research, go where the facts take you.
Step 6. Found another possible keyword ~ went back to Amazon to look and see if I could find a decent product to promote with the new keyword. Looking for price point over $200 and good reviews ~ the more the better. If you’re doing this on MNF ~ click the new keyword and then click the search amazon link and it will take you right there.
Step 7. Found a produc that fit my requirements and matched the keyword I found.
Step 8. Go to Google and check out the competition. Using the SEO for firefox tool to show me the PR of each site on the first page, I add up the PR ~ 30 or less total 3 or less average is a go. If you are using MNF click the SOC button (far right) and see what comes up ~ I look for SOC of 20 and under.
Step 9. If the competition fits my requirements I call it a good keyword and start making a lens. I will use the new keyword as the lens url, title and do all the other on page seo I need to do to get some google love.
That’s it. The key here though is to find keywords that HAVE SEARCH VOLUME. It’s pointless to grab the words written on Amazon for the product name and use them if no one is searching for them. Rearrange them, try different portions of the keyword, check other words that come up in the search ~ find something completely related to a product, but it MUST have search volume.
If you have any questions please ask them in the comment section ~ I hope this helped clear up some confusion surrounding product related keywords.
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I’ve just re-read your post and it’s great. My question is that I thought Amazon’s cookies lasted only 24 hours and that with items being more expensive, people are less likely to buy straightaway after reading a lens. Instead they might go and take a look, hold it, think about it and perhaps return later to buy it from Amazon (better price than many stores) when one’s cookie would have expired. The buyer would of course go directly to Amazon and not back to the lens….. Sure Christmas time means people are more ready to buy items online but there must be a large amount “lost” due to cookies expiring. Perhaps I am wrong in the duration of Amazon’s cookies? I am just getting started in this so apologies if this has been answered before.
Thanks for your help.
The cookie is 24 hours I believe you are right. The thing is when people get to the point where they are looking for specific models and names of products they are pretty far through the buying cycle and more likely to buy. You’ll miss some ~ but you’ll get some ~ that’s how it is. You can always look for products in an affiliate network that maybe have a longer cookie ~ but Amazon is the easiest place to get started.
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hi!
This is great info because I am really lost when it comes to choosing the product to promote. My question is – don’t we have to use the quoted keywords to check how many competitors we have?
And after we have our lens set up – we have to submit articles to get back links, correct? About how many back links do we need for the minimum to get started!? If my questions have been answered elsewhere – sorry!
Thank you for all the great info!
Hi Dee,
The competition and links are important, but first things first… you gotta have a product.
If you follow along on the articles page you’ll see the whole process outlined and you can read the related posts and take action as you go. 
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