How to Narrow Down a Product Name to a Great Keyword
Nov 09
In the Christmas Cash Blueprint I suggested you go directly to Amazon to find a product. The purpose of doing this is to find a place to start doing your keyword research. This will give you an idea, and from there you can look for a good keyword. A good keyword being a keyword that has over 1000 searches a month and low competition.
I understand all this can be somewhat confusing, and let’s try to get a little clearer about it.
Yes. You want a product specific keyword. But it doesn’t have to be exactly the product description posted on Amazon. I have looked at the same product on multiple sites and the product name/title is different on each site ~ so this is not a hard and fast product name ~ it’s a place to get you started.
Today I did a video that walked through finding a product at Amazon, realizing it had no search volume and then finding a keyword that would work to still promote that product.
Here’s the video:
Here’s the text version of the video:
Step 1. Go to amazon and find a product. I went to the watches category, and just looked around. I’m looking for a product with a price point over $200, and some GOOD reviews ~ more the better.
Step 2. I found a watch I wanted to check out. It only has 3 reviews ~ I like lots more than that, but you can’t beat the price point, so I decided to test it.
Step 3. Take the whole product name and put it in the google keyword tool (or micro niche finder). Click the exact match button (top right hand side of the screen of google kw tool ~ mnf is set to this as default), and check how much search volume the exact keyword gets.
Step 4. The keyword has not enough info ~ which means not enough search volume.
Step 5. Start looking through the other keywords that came up with it for keywords that are related to your product and have over 1000 searches. Look for something with the brand name, or specific model in them ~ the more specific the better. ** This may end up taking you in a completely different direction than the one you came from and THAT’S OK!! Go with it ~ this is research, go where the facts take you.
Step 6. Found another possible keyword ~ went back to Amazon to look and see if I could find a decent product to promote with the new keyword. Looking for price point over $200 and good reviews ~ the more the better. If you’re doing this on MNF ~ click the new keyword and then click the search amazon link and it will take you right there.
Step 7. Found a produc that fit my requirements and matched the keyword I found.
Step 8. Go to Google and check out the competition. Using the SEO for firefox tool to show me the PR of each site on the first page, I add up the PR ~ 30 or less total 3 or less average is a go. If you are using MNF click the SOC button (far right) and see what comes up ~ I look for SOC of 20 and under.
Step 9. If the competition fits my requirements I call it a good keyword and start making a lens. I will use the new keyword as the lens url, title and do all the other on page seo I need to do to get some google love.
That’s it. The key here though is to find keywords that HAVE SEARCH VOLUME. It’s pointless to grab the words written on Amazon for the product name and use them if no one is searching for them. Rearrange them, try different portions of the keyword, check other words that come up in the search ~ find something completely related to a product, but it MUST have search volume.
If you have any questions please ask them in the comment section ~ I hope this helped clear up some confusion surrounding product related keywords.
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Thanks again Jackie, I know realize that the reason why I have some lenses that does not do anything is because I did not look at the exact matches. Once again I’ve learned something. Very often you say things that I know about but I’m not so focused on it or I do not understand the implications to the full.
I really appreciate the fact that you show us the basics. I have been going for quite a while, but when I started I hardly know where to switch on the computer! I was one of those grannies that thought a mouse is a mammal! Then I found that in all the courses and things there is a lot they expect you to know and I do not know it.
Sometimes my son would come and help me and then he would say he forgets that there is a lot of basic stuff I simply do not know. So you are really helping me because I know some of the more advanced things but the basics still elude me and that is why I’m so slow and why I make so many mistakes.
Thanks a lot.
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Very nice information. Thanks for this. You really have a very informative site, thank you for sharing!
I don’t know ~ you might try seo for firefox. I had some trouble with some of the tools, this one finally works consistently for me.
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now it’s not showing any pr all. all question marks.
hi there again Jackie.
why is it that all of a sudden seobook is only showing the pr of the first 4 sites?
If you can get the specific url you’re fine.
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Jackie – I took another look at this video and after doing some Amazon/Google research I found a product keyword name that is GREAT — however, when I go to Squidoo and search for that keyword phrase…. other lenses come up, but none have the keyword phrase as the url…. should I still go for it in Squidoo?
Jane (MoneyMom)
exact match for search volume and competition are two different things. You do exact match in the keyword tool to see just how many people are looking for that keyword ~ you want to put it in regular in Google to see who really has the top spot for that keyword when someone searches as they would. People don’t generally go to google and search with quotes. You want to search just as your searcher would.
No it’s not necessary to use your product name at all. You are optimizing for a specific keyword, not a specific product. The product happens to be what you’ve chosen to offer them as a solution to their keyword search. If no one is searching for the exact product keyword there’s no reason to use it in your lens.
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Hi Jackie,
I have a couple of questions for you. The first has to do with checking the PR of your competitors. When I put my keyword in the google search box should it be in quotes or without quotes seeing that you now want us to do an exact match when searching for keywords in the google keyword tool.
When you can’t use your product name as your keyword because of low search volume and you have to find another keyword that is closely related, when you are creating your module titles for example, should I build not only the keyword I have chosen but also the actual product name into my module titles after all, my lens is about my product name? Does this make sense?
Thanks
Sandra
go to add modules ~ then choose all modules (on the side) pick y and then grab a youtube module. From there you open the module by hitting edit. Choose let me pick, below you will see a “help me find a video” link, click it. A new window will open where you can type in keywords. When you find a video you want to show on your lens simply click the “add this video” button under the video (from the pop up window) and it will automagically appear in your lens.
You can then add text/description etc from the lens area.
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Hi,
I am new at making lenses but am making progress with your help. My question is how do I insert a video clip that Amazon has showing a product in action?
Thanks, Bob
You can do it either way. If you link different products together you can make them connected/relevant by talking about them being gift ideas ~ if they are similar you can also link them.
If you are doing a cb lens or something I wouldn’t put links to lenses that aren’t relevant ~ the fact that these product lenses could all be gifts is what makes them relevant to one another and ok to link to
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Hi Jackie,
I just wanted to ask you if it matters whether or not your products are similar
when creating lens to promote products from Amazon. I’m thinking about this
from a linking of lenses perspective. If I link my lenses together should the
products be similar or can they be different?
Thanks,
Check step 8 for a link to the add on. Congrats on taking action!! The post on the big arrow module should help. Make sure you read the comments on that page too, many times your questions might be answered in the comments.
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Hi Jackie- I just want to commend you on the fantastic job you are doing here. You are a great teacher. I just finished my first lens following your template. Certainly plan to do more. Having some problems getting page rank with Firefox-is there an add-on I am missing. Also need to read your post about the big arrow-really had a tough time with it wanting to take the url-so finally just gave up. Here is my first lens Jura Capresso . I have been Squidoo ing for awhile now and really enjoy it- But I definitely needed to go back to ground zero and begin focusing on keywords. Thanks for all your solid good help. I look forward to your e-mails. Kimberly
Hi Carole ~ it’s a learning process for us all. I never really used to use exact match but I can see a big difference now that I am ~ so ~ there are tons of my lenses that aren’t that great for exact match too. No worries. I just read a product and he recommends finding keywords with more than 300 searches a day ~ so really as long as you can get some traffic you can make sales.
If you can’t get the exact keyword in the url you’re targeting for at squidoo that’s a problem. You want the exact keyword in your url.
If there is not a lens with your exact keyword in the url you’re fine.
If you found a related keyword with better search volume you sure can go in and change your anchor text ~ as well as the keywords in your titles which is what I covered in this impromptu lens review post
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continuation from my comment above. I have gone back to my other product lenses and checked with “exact match”, can it hurt to go into the lenses and change the links with the keywords to the New KW found in exact match? I know I can’t change me lens title, it is the same product with just more of the model #.
Thanks again for everything,
carole
Somehow I missed in the previous lessons about doing the “exact phrase”, just finished my research for 6 products and doubled checked them based on “exact phrase” and only 1 will work. Back to the drawing board.
Also, you don’t mention above about checking to see if there is a Squidoo lens on the product – do we still need to be concerned with that?
I have noticed with checking on squidoo, that there are lenses that have a full line of products (example: tag watches, they will have all of them listed on their lens and have a kw’s with the product name), do we just go to another product or if they don’t have an entire lens that is a single product, then can we go with it?
Hope that makes sense,
Carole
Hello Jackie! I Am Glad To See The Steps, These Are More Important For People Like Me(Beginner’s)! Thanks For Sharing The Video.It Is Very Inspiring.Good Bless You,Bye.
@Sandra The closer to the top of the page you get the more traffic you should get. Realize that the first listing will probably only get about 40% of the search volume in actual traffic ~ and it falls off from there the lower on the page you are. But don’t get depressed ~ I’ve made 3 sales from position 5-7 with the inversion table lens. It will happen. As targeted as these keywords are you can have a lot less traffic and still make sales because your conversion rate is really high.
You have to go into the tools area and tell the software to tell you the PR of the sites immediately. It’s default I think is to give you nothing until you click through to the site, but you can change that to show you the PR on the front page.
Yes ~ I was adding up PR for a total less than 30.
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Hi Jackie,
When I did my first lens I used “broad match” to search for my keyword in Google keyword tool. Luckily after reading this post, I checked my keyword in the Google keyword tool with exact match and the search volume was the same.
My lens for my long tail keyword for my product from amazon is on the first page of google when I do a search under that keyword name although my traffic is very low. Does it just take time to get the traffic? I have an article ready to submit to ezine articles to generate some traffic. Is there anything else I should be doing?
Also, on a different note, when you talk about checking the page rank of competing sites for any given keyword, when some of these sites only have a question mark – is that a concern? Should I be worried about the fact that it is not telling me what the page rank is? and also, were you in your video actually adding up the PR numbers for the sites on the first page of google looking for a total number of less than 30?
Let me know when you have a chance.
Thanks.
It’s what I used to do, but have found this method is much more accurate. There are times when you find a keyword and it may only have 5000 competing pages but the ones on the first page would take a year to beat. Which makes it not worth it for me.
Glad the tip worked.
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Hi Jackie,
Oh my! That seems to be a big digression from what the others are espousing…that is to choose keywords with exact phrase counts not exceeding 5,000, to reduce competition. I’ll try to explore on your teaching. I suppose it works otherwise you won’t be telling this to your readers.
And thanks for the tip. The pr is now showing.
God bless!
If you choose to use social bookmarking, social marker is a fine program. It’s whatever works best for you. There’s no right or wrong way to do it, if it works and you actually follow through regularly and consistently ~ then by all means, use it!
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Do you recommend using socialmarker.com? I was exploring it a bit last night and it seems like a good program, but I’m not quite sure if it submitted all my bookmarks or not. Now I’m afraid that I might do a double submit and look like a spammer. Would you recommend any other programs or just doing it manually with the monday, tues etc. folders like you talked about? Thanks again for all the help!!
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@JhuhN ~ no I do not really worry about the exact phrase count. Here’s why. I don’t care how many sites have used the keyword in their page. I only need to beat the top 10 sites to get to the top of the search listing. These 10 sites have already beat all the other sites. If I can beat them, then I can beat all the others too.
You have to go into the settings area and tell it to automatically show the PR. (in the tools link at the top of the browser) There is no premium download ~ it’s a free program.
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Hi Jackie,
Let me share a few observations regarding your video on how to narrow down a product name to a great keyword.
First, I noticed that in selecting the new keyword (tag grand carrera), you only considered the search count (2,400) and did not take into consideration the exact phrase count when you chose the new keyword phrase. There are 293,000 web pages with that exact phrase. Is the exact phrase count irrelevant in looking for a profitable product keyword?
Second, how come the SEO PR tool does not show the pr of any of the 10 web pages, no matter what keyword I type in the search box? It will only show the pr if I go to the individual pages. I downloaded the free plug ins and they all appear in my browser. Does it work only for the premium paid download?
It’s perfectly normal for things to bounce around, that’s why you keep making new lenses instead of obsessing about one.
Keep building and let it simmer for a bit. In a week if it’s not back then build some more links. 
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Jackie,
Thanks for all the help so far I am finally starting to see the light! The only problem I’m having is that some of my lenses can’t seem to secure a spot on google. One of my lenses was the 2nd listing on the 2nd page a few days ago, and then I look last night and its nowhere to be found. My Diggs and RSS submits to feedage and such, even an post on a blog are all ranking higher than my squidoo lenses. What can I do to be a little more efficient with my backlinks? I know it shouldn’t be hard to rank high for my keywords the page ranks of my competition is practically non existent! Thanks again for all the help!
Dennis
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Sounds like a plan. The days I try to force myself to do things are the days I get very little done, and end up in a really bad mood. It’s much more beneficial to take a break, and get back into a good frame of mind and start over fresh.
Enjoy your wine.
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Thank you Jackie. I know this, it is just really good to hear it from someone who has been there. I will keep moving forward. Your advice is always great. I am going to take a breather tonight – have a glass of wine – and regroup!!!
Lisa
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If you are on the first page then leave them and let them be. Just start on new lenses based on the new information you have.
There’s no need to scratch anything. Ever. Whether a lens does well or not, it will always be a piece of online real estate you have at your disposal. It may not sell, but you may do another lens or site that is related to it, and then you can use it to link to the other thing.
Take a deep breath. This is not an overnight thing. It will happen though. It’s a marathon, not a sprint. You may find you learn new things along the way and you will have to adjust your course. It doesn’t mean any of the distance you’ve covered thus far doesn’t count, it just means if I’m gonna get to California I’m going to have to head a little more west than north.
Hang in there. Keep taking action ~ even it it’s only 1 thing a day.
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Thanks Jackie for another great informative post. I am so confused and frustrated, maybe just a bad day (kids have not let me get much done today, it will be a late night if I want to finish my to do list).
Maybe I am just obsessing again (one of my weaknesses) but I am ready to scratch everything I have done thus far and start fresh. If I make sales from the fifteen or so lenses I have done so far, that is fine. But now I feel like I am wasting my time building backlinks because when I switch to exact match in google keyword tool – the search volume drops tremendously on EVERY lens I have done. Most of them drop from over one thousand to two or three hundred ( not enough to really go after). Am I on the wrong track? Even though I am on first page of Google this is not going to lead to many sales from these products.
How long does this take? I am working so hard late into the night and early in the morning while kids are sleeping. This learning curve is frustrating!!!!! I want to cry and scream!!!!
I am strong, I will wake up tomorrow with a better attitude and move forward!!
Sorry for the whining…….
Thank you for being so helpful and giving such great advice. I would not even be this far if it wasn’t for your great information!!
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You want to look at the global search volume. This is the average of the searches done over the past year. Wouldn’t worry about trends etc. You’re making it more complicated than it needs to be. Stick to the basics.
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Hello Jackie,
If I have a exact match keyword product from amazon, as far as search volume is concerned, are we looking at(for example) the Local Search Volume: October or Global Monthly Search Volume. Because some of the local search volume has no data. But the global has more than 1,ooo searches. Also, this global search volume isnt even enough for google to see a trend. Even keywords with global search volume in access of 1,000 say 8,000 still isnt enough for google to pull up trends for this specific product.
The conflict is probably the difference between “broad” (google tool defaults to broad search unless you click exact) and “exact” (which is the MNF default) search.
You can certainly add the new keywords to your tags area on your lens. You can also use them in some of your backlinks to help your lens rank for those keyword phrases as well.
This is why it’s so important to do this kind of keyword research before you create your sites or write your content ~ but now you know.
about the oci ~ there seems to be an issue going on with it right now. I would not worry about it ~ I’m getting no response for all of them. There’s a spot on the main homepage of MNF where you can increase the time it allows for the site to respond ~ but I haven’t found that to solve the problem as of yet.
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Hi Jackie, thanks for a very helpful post.
I have 2 lens where I used abbreviations of the Amazon product titles as KWs. I’ve just checked these out on both Google and MNF and they don’t show up well with regard to search volume, and the results from both are rather in conflict.
I did find that a small change can make a big difference e.g. search vol for ‘bosch power tool’ was 1600 but went up to 40,500 if I changed to plural and made it ‘tools’. went up to 74,000 if I changed to ‘power tool bosch’.
Is it possible to change KWs I’m using in my lens, articles, links, etc to what I now know to be better KWs? Or do I just use new KWs in any further material I put out?
Also, for 1 of the KWs I’m using, the OCI with MNF comes back with ‘No Reponse’. Should I avoid using this? I also wonder whether at this stage I should just leave what I’ve been working on and start on new products? Do you have an opinion on this?
Sorry to be so long-winded.
Regards …. RUSSELL
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click the articles link in the nav bar at the top of the page. You’ll find an article about checking competition there.
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Hi Jacke,
Thanks for the great information you are giving. Do you have an article post about PR using Seo firefox SEO? I don’t understand what you said in the article about checking for PR.
Thank You.
@Jane If you’re full product name keyword doesn’t get any searches you don’t need to use it at all. Your keyword is the keyword that has the searches. Just talk about the keyword with search volume and then send them to the product you’ve chosen for the keyword.
@Odie ~ I look forward to it.
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Thank You!!! You are helping me alot. When my lenses are done I will hope that you can look at them (I know there is a fee for this)
Jackie,
If you use the shorter keyword phrase for your titles and urls… would you then use any of the longer keywords in your lenses or ??
Jane (MoneyMom)
@Cindy ~ you skip that part ~ SOC is what you use instead of doing the PR thing.
@Odie ~ it’s good for you because whatever they buy from Amazon after clicking your link YOU GET PAID FOR
It doesn’t matter if it’s the specific product or not, you get paid for it. That’ s one good thing about Amazon ~ they rock at the upsell. Someone may go in looking at one product and end up buying 3 or 4 and you get a commission on all of them since they used your link to get there. 
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Hello Jackie,
The keyword research has helped me alot!!! I am know able to narrow down to specific products. One question in this video though, In your example above with the keyword [Tag Grand Carrera] You say pick out a watch to build your lense around (although they may not be looking for the watch that I chose to do my lens on). Then you say if they do not buy your watch that you made the lens on and buy another (assuming you haven’t made a lens on the one they buy) , that it would still be good for me. I do not understand how it would be good for me if they did not buy the watch from the lens.
Hiya Jackie!
If you are using MNF, do you skip the step to get the page rank from Google or should we still do that?
Thanks!
Cindy
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Hi Chad ~ in step 3 I mention using exact search. I am using MNF now for all my kwr so yes, I’m using exact since that’s what the default setting is.
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I also forgot to ask if you do all your product specific keyword searches using exact phrase?
Thanks!
Chad
Great post as always! I did a quick check on one of my keywords that is not getting much traffic and under broad search the results where just under 1000 but when switch to exact they came soaring down to 320!
Keep up the great work Jackie these posts are terrific!
Chad
This is the first time. When I was using google kw tool I always used broad match. Since I started using MNF and they default to exact I realized just how much difference there is in search volume on a lot of products. So yes, this is new ~ sorry.
When I first wrote the blueprint I checked quite a few products and the search volume was quite similar ~ but now I’m seeing just how different it can be. I would suggest using exact match from now on.
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Hi Jackie,
Forgive me if I’m mistaken but I believe this is the first time that you have suggested using the exact match in Google’s keyword tool. Is this something new? That might explain the reason why I’m not getting so many hits on my other lenses
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