How to Promote Your Site with Blogger
Whether you’re promoting a squidoo lens, niche site, or even an authority site creating backlinks is an important part of the process. Building backlinks can seem overwhelming and confusing, but it doesn’t have to be. There are many many places you can use to build backlinks to your sites. We’ve talked about using Google knol, and Wet Paint today we’re going to talk about Blogger.
Yep, it’s time to start a blog. Here’s a quick video that will walk you through the steps of creating a blogger blog.
That video has covered the basics of creating, let’s talk about optimizing your blog and using it for links.
The video recommends that you make your blog specific to a campaign, however, for promoting squidoo lenses I actually like to create a general blog where I can simply post all of my new lenses instead of having to create a new blog for each campaign. Adding content over time allows your blog to gain a little authority which gives your links a little more authority as well.
I created a “how to” blog on blogger. Now no matter what the topic I can generally twist it into a “how to” something and write a post on my how to blog which leads them back to my lens for more information.
Go ahead and take a look at my how to blog.
Backlinks from Blogger
As you can see I have used keywords as the anchor text links to point people back to my lenses for the real information ~ these posts are just short snippets that will provide links back to my lens or “money page”.
You can also use the sidebar to create links back to your lenses or any site you have created on this topic. You can see this in action on my how to blog in the sidebar under “how to sites I love”.
To create this area in your sidebar you can go to the customize link at the top of the page. It will open up an area where you can add “gadgets”. You want to find the Link List gadget. There are a couple different link gadgets, you want the LINK LIST. This will allow you to put the url of the site you want to link to, as well as the keyword anchor text you want people to click on, the other linking gadgets will just give you a place for the url, you don’t want that. ?
Here’s the 4 basic steps:
1. create blog either with keywords (if you’re doing one for each campaign) or a general topic (if you want to do one you can just keep adding to)
2. Create short posts with a link back to your lens using keywords as the anchor text of the link pointing to your lens.
3. Add link list to create a “blogroll” in your sidebar pointing to your sites. This is another quality backlink to your site.
4. if you’ve done one blog you can add to, make sure you come back and add short posts for each lens you finish ~ you can also add them each to the sidebar link list.
That’s it. 4 simple steps to create a blogger blog to use for building backlinks to your site.
You’re putting a lot of effort into writing articles, lenses and blog posts. Now you can make them even better by implementing the tips and strategies outlined in this report. They’ve made writing faster, easier and more fun for me.
If you have any questions feel free to ask in the comment section ~ I’ll do my best to answer any questions you come up with.
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very informative. we need backlink to increase our PR
Hi Jackie,
Just wanted to ask you a couple of questions regarding your How TO Blog. I notice that you are linking to some sites that are not yours; is that something that you would recommend?
Also, is there a way to have the links open in a new window so that the person viewing your blog doesn’t loose your blog page? I just noticed that unless you use the arrow back button, you can’t get back to your original page. So if someone just closes out the linked page, then they can’t get back to your blog. Does that make sense?
Thanks for your advice!
Kim
Remember it’s all about the purpose of your site. YOU need to determine what the purpose of your blog is. The purpose of that blog may be different than the purpose you have for yours. Your blog’s purpose is what will determine where your links will point. Identify the purpose of your blog, and then link accordingly.
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