Next week the challenge is going to be around publishing content on your blog, so I thought I’d give you a few of my favorite tips around how to write a blog post.
1. Use keywords in your post titles.
Yeah I know I said we weren’t going to do all this keyword research stuff for this, but the point is search traffic is awesome, so you might as well do a little.
With that said ~ I’m NOT saying go out and build a list of keywords to write your posts about. I am saying go to the editorial calendar you’ve created for your site. Take the topic you’re going to write about to the Google search tool and see how people are searching for that topic.
Example: Today I wanted to write about writing blog posts. I knew that because it was written on my editorial calendar 
I went to the google tool and here’s what I came up with.
I went with how to write a blog post because it will include both the ones that have some search volume. I am NOT looking for KILLER keywords here, I am again (just like when we were talking about choosing your domain name) looking for how people are searching for what I want to write about.
This site is going to be long term, so even small search volume counts.
2. Write conversationally.
When writing your blog posts write them as though you were answering an email question from your friend. These are much easier to read, and you’ll be more like yourself than if you try to be “above” the reader. Engage with them, be friendly, be conversational.
3. Use Tags.
Tag your posts using the main keyword you chose from the google tool, as well as any other relevant/similar ones and anything else interesting you talk about in the post. 5 to 10 tags is more than enough per post. If tags are showing up on your theme and you don’t want them to let me know and I’ll point you in a direction to take them off. I don’t usually show tags ~ I just let them work in the background.
4.Don’t try so hard.
You can’t get it wrong. This is your space. Loosen up. Have fun and enjoy it.
5. Read it once then hit publish.
When you’re finished writing your post click the preview button which will open it in a new window. Read the post over looking only for mispellings, places you’ve left out words because your brain went faster than your hands and any flagrant punctuation errors and then hit publish.
This is not high school English class. Mrs. Jones is not going to give you an F. Hit the publish button. NOW.
Those are 5 of my tips on how to write a blog post. I recently read a fantastic article on Remarkablogger with 33 more tips on writing blog posts. I HIGHLY suggest you read it as well, then print it and read it every day for a month. (well that may be a slight exaggeration, but not really).
I’m heading out of town this afternoon. I’ll be checking in over the weekend but not as much as normal. Feel free to ask questions in the comments section and be patient with me if it takes longer than usual for me to answer ~ or else talk amongst yourselves.
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I'd just make a note in the post that the savings are only good for a limited time. Like through mother's day or something like that.
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