Today I was making breakfast, unsure about what I would blog about today. I wished to my idea fairies that there would be a comment on the blog that would spur an idea for a blog post when I got ready to write.
Thank you.
I opened my inbox and there is a comment. For some reason it hadn’t published yet (probably so I could easily put it here!) I hope this person doesn’t mind me sharing the comment and I’m going to give a little bit of advice on what could be done differently to help her improve her ranking in the search engines, get traffic and get more sales. Since this is her actual comment I don’t think she’ll mind me sharing with the class ~ since she was gonna anyway.
10 Things She Could Do Differently
1 Let’s start with the comment itself. If you’re going to share your niche/product you might as well get a quality link out of it! She could have used the name/url fields in the comment area to create a clickable link to her lens. She could have also used html within the comment to create a clickable link using her keywords as the anchor text.
2 Speaking of keywords. I’m assuming the keyword you are targeting is the one you’ve used in the url. The keyword “delonghi esam3300 esclusivo magnifica super-automatic espresso coffee machine” has NO search volume. This is the exact point I was trying to get across in the how to find product name keywords post. You don’t want to use the whole product name as given on Amazon if it doesn’t have search volume. There are plenty of related keywords for this product that would have served your search engine optimization better.
3You’ve got the related pages still showing (the box in the sidebar that talks about other delonghi lenses) you want to take that out. You want people to click YOUR links, not onto someone elses lenses. (This is true for product lenses ~ there are times the related pages is useful and I would leave it on, but not for this purpose.)
4You have no title in your intro module. It’s one of the most important places Google will look to figure out what your lens is about. This is called on page SEO. It’s what Google looks at to see if it wants to pick YOUR lens to be a source of information on the first page of the search results when someone puts that keyword in as a query. You’ve GOT to tell Google exactly what the page is about, and that’s easiest done by using your keyword in your module titles.
5Don’t ask for marriage on your first date. The first piece of content you have is the best place to buy your product. It’s best to provide some information/content before you go in for the sale. At least a little bit. This is where it’s good to talk about features this product offers. It’s a $750 coffee pot. What makes it worth me spending that much instead of $25 on a Mr. Coffee machine?
6 You’ve got the price showing on your buy now area. If I’ve heard some cool stuff about this coffee maker, say on TV or in a magazine. You can BET they didn’t tell me how much this sucker costs. I see that at the very top of your lens, before I know why this thing is so very good I’m like “oh hell no” click. Bye. I’m gone. Talk about how much they are saving instead of how much they’ll be spending. They will at least click through to amazon to get the price. They still may say “oh hell no” to this $750 coffee pot, but Amazon may have a “you might also like this” pointing to a $200 coffee pot which is more in their price range, they buy ~ you still get credit for the sale. GET THEM TO AMAZON.
7 You’ve got most of the elements of the lens here ~ but no content. Your video is there, but it’s just there ~ you don’t say anything about what they’re going to see, or learn or why they would even want to click the watch button. You’ve got to take them by the hand, and talk to them ~ like you would talk to a good friend. Would you send this video to a friend for them to watch without any reason why they should watch it?
8 You’re not using your keywords in your lens titles. It’s very important to use the keyword you are targeting in your lens module titles. This is one of the big ways Google learns what your lens is about and decides it’s a great resource for someone who wants to learn more about this coffee maker.
Check this post on the 6 things you should be doing to get google love.
9 The content you do have sounds like it was copied directly from Amazon.com. It’s really important to write these the way you would talk to a friend.
I happen to have a lens on a similar delonghi coffee maker ~ let’s see the differences between our features module content ~ just to compare. We can of course talk about this element of content writing in the comment section:
Here’s yours:
Here’s mine:
Two key points to get from this is
1. Speak conversationally, people want to feel like they are getting a real recommendation from a real person.
2. Don’t give them everything ~ you want them to click through to get more information.
10 Your lens is really pretty ~ you’ve added some additional elements that make it look nice. Here’s the thing. You don’t want people to stay on your lens. You want them to click through. I wonder how much time you spent on the testimonial graphic, and finding the other pretty graphic pieces you’ve added? I wonder if that is time best spent?
While the testimonial thing is nice to look at ~ it’s kind of difficult to read and there is no place where you’ve encouraged them to read any more of the 56 testimonials for this machine. I can’t stress enough how much reading testimonials will push a “maybe” into a “yes”. Use them ~ and use them to get people to the sales page.
11 Lacking a strong call to action ~ whether it’s a visual call to action with the orange box or the big arrow module at the end. You want to have a strong call to action ~ click her to get this. Click here to save over $500. Click here to get free shipping. It’s nice to have one toward the top of the lens, and again at the end. I see the spotlight modules not really as a call to action, but as a great place to features something really cool about the product.
10 Things I like about this:
1 You’ve taken action. All the little stuff can be tweaked and fixed and this lens can do fine.
2 You’ve chosen a great product ~ good price point, lots of good reviews.
3 You’ve started your blog ~ I love the theme by the way.
4 You’ve used the table of contents ~ there are some new advantages to this. (better if you have kw in the module titles)
5 You’ve used your tags well.
6 You’ve used video to really let them get a taste of what this machine can do.
7 You’ve used the subtitles quite well to further explain what you’re going to talk about.
8 You used your product keyword/link right at the beginning of the intro module.
9 The content in your intro module is good.
10 You’ve taken action ~ oh did I say that one already? It’s the most important one and deserves to be said twice. It’s the key to this. The first few can be rough, figuring out all the intricacies of SEO can be tough, but the more you do it the better you get and the easier the process gets. But you have to take action for that to happen!
10 Things you can do now!
Is this lens a total loss? OH HELL NO!! This lens is far from a loss. Here are some basic steps you can take to tweak this lens and have it in tip top shape in no time.
1 Identify a better keyword. One that has plenty of search volume and minimal competition.
2 Use the new keyword in your module titles, and within the content of your lens and the other on page seo stuff that’s necessary.
3 Tweak the features content ~ make it a little more conversational. Think girlfriend over coffee kind of chat.
4 Add at least one call to action. It’s best to include 2. One toward the beginning and one at the end. You can use the visual call to action and then the “big arrow” module for the bottom works well.
5 Make sure you link back to amazon encouraging them to look at more features and more reviews.
6 Try to make your links to the product WITHIN the content you’ve got, not right at the top of the module. That’s both for Google and for your reader.
7 Add a little more content around your non text modules ~ reason why to watch the video or what they’re going to see etc.
8 Add a guest book!!! It’s like a wrap up area, where you can say thanks and ask for input about the product.
9 Turn off the related lenses. (it’s in the intro module, there’s a tab you click and then click the off button)
10 Start linking to the lens using the new keyword as your anchor text in the link.
I’d love to see the newly modified lens ~ please feel free to share it if you want.
The top half of this lens is very similar to what I do when I do lens reviews. Of course a personal lens review is more in depth, and I give suggestions to help solve issues as well, and it’s specific to your lens, topic and keywords. If you think this might benefit you, you can order a lens review by clicking here. The 2 for the price of 1 deal is still on. 
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=853160fc-d8e5-41c9-a556-bfabd35e280c)
Other Posts That Might Help:
once again Jackie I came back to this post as I'm more calm and sane. Before Christmas it was just getting them up and make a few sales, which worked. Now I'll go back and correct the HUGE amount of mistakes I made.
I think my intro module is where I lose the most!
- spam
- offensive
- disagree
- off topic
Like