This example helped me a lot:
Benefits of a pencil:

1. Bright yellow- so you can find in quickly
2. Built in eraser- so you can easily correct your mistakes
3. Hexagon shape- so it won’t roll off the table

I had to go back and update a bunch of lenses, because I wasn’t giving the benefits.
Lisa @ Petsafe PIF 300 11 Wireless Pet Containment System´s last blog ..Petsafe PIF 300 11 Wireless Pet Containment System updated Thu Aug 19 2010 10-11 am CDT

However… if you can remember to write like you were telling your best friend about this cool thing you just found ~ you’ll most likely be able to stay away from salesy. We don’t usually get salesy with our friends when we excitedly tell them about something new we found.

Keep it up ~ it does take some practice to make it easier… and it most likely will get easier.

You make it sound so easy. I am still struggling with the writing, how to make it sound like a story and not just a selling page. Thanks for all of your help. You are a great teacher.
Bob@BabyPlay´s last blog ..What is a Baby Play Gym

Thanks Jackie as usual you know how to inspire

There are different techniques for different things. How you write on a lens will be different than how you write on a niche blog or an authority blog for that matter. Stories do sell. If you are trying to sell a product (which is what this post is about) telling a story of how it worked for you will help you sell it much better than just giving facts. People know the facts, they want to know if it will work for them. If you can tell a story that says “this worked for me” they will be able to generalize that to oh, this could work for me too then.

I do tell stories on this blog ~ quite often actually, however, this is not a personal blog, it’s a tutorial blog, so most of my stories are used to better explain something in terms of a tutorial. Here’s a great example of using a story.

If you want to follow the authority blog conversation go to the homepage, and you’ll see the latest post. This series is for those who want to learn more about squidoo ~ we’re still working on authority blogs just in a different area.

So I am a bit disappointed to see you back to lenses

I am not sure about lenses,but I feel story telling in authority blogs should be used only if your topic permits. Story telling will not work for authority blogs which rely more on delivering hard hitting information.

For e.g I often get bored when Internet marketers out there send video lessons saying stories about how they achieved blah blah and things like that.

I feel in such situation, its better to convey the message bang on. You can then sweeten up the message with some thing which does not sound like sales pitch.

I want to know the opinion of others, as because, I have precisely tweaked this in my Start a radio station blog today itself. With some long stories, I was not getting conversions earlier despite O.K traffic.

Waiting to see the results. Any comments on this strategy or even otherwise would be greatly appreciated by this novice.

Jackie BTW, I don’t see you telling much stories in your blog. Or do you ?

Now I was wondering, what do you think would be best as they are not getting a lot of traffic yet. Can I drive the traffic with links and in a slower but systematic way improve the lenses? I reading all your posts again as before Christmas I was really pressed for time and simply wanted to make some money, which I did, thanks to you.

If I redo all the lenses, and my bad blogs, I will not get to any linking and my feeling is get them there and them improve the lenses as some are buying as they are at the moment in any case?