Gone are the days where you can just offer updates and people willingly fill in their email address. (Although this DOES happen more easily when you have KILLER content) For the mere mortals among us we need to offer a gift, an ethical bribe, something of value to our readers in exchange for their email address.
It can seem overwhelming when you start to think about it. But it’s really quite simple, and today I’m going to share with you a fantastic way to create a valuable piece of content your reader’s are going to eat up.
1. Identify a problem your readers are facing.
What hurdles do they face? What troubles them? What questions do they have? What keeps them from being successful in this area?
Those are the questions you’re going to ask yourself… THEN you’re going to find a reputable PLR dealer, and you’re going to see what they have available to help you answer these questions, jump over the hurdles etc.
There’s no reason you have to struggle and spend a million hours trying to perfect an opt in gift ~ this is especially true if you struggle with writing. Stop putting it off, and get some help ~ some PLR help.
What is PLR.
PLR stands for Private Label Rights. This is where someone writes, whether it’s articles, reports, entire ebooks, and then sells them to you for a price.
Now, the seller doesn’t just sell them to YOU, but to others as well. Some sellers only sell to a limited number of people, and others will just sell as many copies as they possibly can.
The key to making this strategy work is finding a reputable seller ~ a GREAT writer ~ it’s like having your own ghost writer on staff.
When you go to your PLR seller with your problems/questions in hand you can look for a couple different things…
All of these make excellent opt in gifts ~ once you make them your own.
If you find articles you might put them all together as an “FAQ” type package… answering the most often asked questions in your niche. You could also put them together to create a short report to give to your readers.
Reports and ebooks speak for themselves. A well written report or ebook can go a LONG way to creating a connection between you and your reader ~ as well as giving you quite a bit of authority on the topic.
Once you’ve decided on some content, and you’ve purchased it you’re ready to make it your own. That’s what we’re going to be talking about next week! How to make this PLR content your own, so stay tuned.
This week’s action steps:
1. Identify problems, concerns, hurdles, questions you’re target market has.
2. Find some PLR content to solve those problems.
Here are some fantastic PLR sellers where I get my PLR.
Tiffany Dow ~ a variety of topics, both niche, and IM
Yummy PLR ~ for food related topics
Sassy PLR ~ a variety of topics
Easy PLR ~ nice reports, and ebooks on a variety of topics
PLR Mall ~ a fairly new site ~ but an AWESOME writer!
If you get this piece done this week, next week you’ll be ready to start making it your own, and then you’re ready to upload and start taking names!
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