Today we’re going to learn how to create a squeeze page. I just found this squeeze page software that is going to make life so easy for you and there’s a 15 day free trial.
Before we get to creating the squeeze page, let’s talk about what makes a squeeze page convert. When I say convert I mean makes people put their names/emails in and click submit.
The point of a squeeze page is simple. Give people two options. Fill in the opt in box or click the back button.
You don’t want additional stuff on your opt in page ~ you want good solid copy, and an opt in box. That’s it. So that actually makes them quite simple.
Pieces of a squeeze page.
1. Headline.
The headline is where you really grab the readers attention. It’s good to let them know how they will benefit in your headline.
Here’s some examples:
Give me 2 minutes and you’ll have a squeeze page created
Learn from a Giant squid how to make squidoo work for you
Finally, put together the pieces of the internet marketing puzzle and start making money
See how that works?
The headline is generally in red and in a larger font. Yes, it seems a little screamy ~ but it works, and it gets people’s attention.
2. Subheadline
The subhead is a little bit smaller and usually in black. It goes just below the headline and tells a bit more of the story.
Here’s some examples:
If you’ve always wanted to make money online, but just haven’t quite figured it out…
Learn step by step how to choose a topic, find great products to promote, set up a new squidoo lens and start making money!
Learn from a Giant squid a simple system to rake in the cash this year. It’s not what you think …
3. Bullet Points
Your copy for a squeeze page is going to be short and sweet. Bullet points work fantastic for this.
When creating your bullet points you want to focus on the BENEFITS the person will receive from opting in ~ not the features of your product. Above your bullet points you may put in a statement like “you will discover” and then your bullet points can be super short for example:
create a product
find profitable keywords
learn to care for your horse
choose the perfect ride on toy for your child’s needs
which stand mixer will work best for you
See… these are benefits ~ what the person gets out of it.
4. Opt in box
The opt in box is the last piece of the squeeze page puzzle. While the opt in box itself will be created in the template you’ll have to go in and add your specific code so it is hooked up to your autoresponder.
The opt in box usually has a short headline, quick instructions to fill in their information, the fields where they fill in their information and a privacy notice at the bottom.
When you use a squeeze page template or this handy dandy squeeze page software I’m going to show you it will all be there ~ you just have to tweak it to fit your needs.
Those are the main parts of a squeeze page. Here’s some examples so you can see them in action.
Internet Marketing Tutorials ~ I didn’t write this page ~ but I did write all the tutorials.
Gives you a chance to see some different writing styles.
Squidoo Product Lens Blueprint This is my squeeze page for the blueprint you are all probably familiar with.
Remember, these are just outlines and they may or may not work in your niche. You might have to tweak things a bit to make it feel good for you. Here’s some more examples outside the IM niche.
As you can see they look a little different, and that’s ok. It’s whatever works in your niche, and you may have to test a few things to see what works for you.
One other thing ~ it’s pretty hard to find opt in pages for non IM sites ~ so creating one for your site will definitely put you a step ahead most other people in your niche!
Squeeze Page Software
I just found this software this morning. It looks great. They are having a special where you can simply retweet their homepage and get a 15 day trial to the software. Very cool.
The software will walk you through (in literally 10 minutes) all the things we’ve talked about above. You can easily change colors, for everything, add headlines and subheadlines, bullet points and your opt in box just filling in the blanks. Too cool.
Go ahead and watch the video and see how easy it is.
Once you’ve finished and saved your squeeze page to your hard drive you then upload it where you want it using your FTP client. Once you’ve uploaded it you can go in to your cpanel and add the code for your autoresponder and save.
I usually set up a new directory for my squeeze page.
ex. www.internetmarketingformommies.com/blueprint ~ blueprint is a new directory. All I have to do to make my squeeze page to show up is name it index before I upload it. By naming it index it will be the page that opens when you open that folder.
That’s the basics of creating a squeeze page ~ and with squeeze page software it can be easy as pie. I highly recommend you try it out.
Remember, if you don’t want to hassle with all this I can do it for you.
Whether it’s creating the whole squeeze page and uploading it or just uploading. Don’t let the technical pieces stand in your way of getting your squeeze page up and live!
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What's a squeeze page and what is it's purpose?
- spam
- offensive
- disagree
- off topic
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