Picture taken by Hanna at the Zoo
While I don’t think keywords are the most important thing for a blog like this I do think it’s always smart to add another possible traffic stream for you blog. With some quick and easy keyword research you can include Google and the other search engines to the possible ways you can get traffic to your site.
We are not going to start our work with keywords. We’re going to start our work, our writing, in our imaginations, in forums ~ where people who talk about your topic hang out, at twitter, where your market is talking. We’re going to start our work there. This is really important because that’s where you get IDEAS. It’s where you connect, with your market, their problems, their confusion, their issues ~ and you get to help them figure it all out.
Let’s walk through this whole thing with an example.
Last week Hanna and I went to this “new” interactive wildlife park in our area. We had a lot of fun. I’m one of those parents who thinks reading the signs and LEARNING is part of going to the zoo. Luckily my kiddo is one of those kids who likes to learn at the zoo. 
She was particularly interested in where each animal lived that day. Anyway… when I got home I remembered one time we’d gone to the botanical gardens and they had bingo cards for the little kids. The cards had pictures of things they would find throughout the gardens, they had to find them and cross them off as they did.
That was our best trip to Botanica EVER! Hanna had a blast looking for things and crossing things off. I thought that would be a lot of fun to do when we go to the zoo next time. Well, like with most ideas I have, I thought, what a great blog post that would make.
I did a little looking around and realized the bingo game probably wasn’t the only zoo game around, so I did a little digging to see what people were looking for.
I opened micro niche finder, and set it to broad match. I searched for zoo games just to see what would come up.
Apparently there are some zoo related computer games 
but that’s not what I am looking for this time. (But I did make a note to check it out and put it on the list of possible future topics) I looked through the options and here’s a few I found that I thought would work for my blog post.
Animals zoo games
Games for Zoo (which I would add a the into)
cool zoo games
free zoo games
kids zoo games
make your own zoo games
zoo games to play
That was just from doing a quick look and looking for something that related to what I was really going to write about ~ which is NOT about a computer game. Some of the keywords had great search volume, but you could tell they were really talking about online games. If I chose one of those I might get traffic, but it wouldn’t be what they were really looking for so they probably wouldn’t read the whole thing and they most probably wouldn’t come back again.
You always want to choose titles and keywords for your posts that are congruent to your content. If your title doesn’t match your content it doesn’t matter how many people stop by your site to look, they won’t stay and they won’t convert to sales. It’s better to find a keyword that is an exact match to what you’re talking about even if it has minimal search volume ~ it will still result in more sales than a high search volume keyword that isn’t relevant.
So I spent literally 1 minute doing this part. Do not get obsessive ~ we are again, just looking for the semantics of how people are looking for what you’re talking about. I didn’t check competition ~ this is a long term prospect and at some point your site will have the authority to rank for anything.
I will probably pick the keyword “zoo games to play” and my title will look something like Zoo Games to Play on Your Next Zoo Adventure or Trip to the Zoo or something like that.
This doesn’t need to be hard, nor do you need to make it complicated. You can use micro niche finder, or the free google adwords tool, or any other piece of keyword research equipment you have. The tools don’t matter, you just want to make sure you’re using words that other people are using when they search your topic.
When I went to write this post I was really thinking of calling it zoo bingo. Which actually isn’t a bad keyword. It has a search volume of 590. I could still do that post ~ or I could turn the zoo games to play keyword into a series and do 3 posts on different zoo games to play ~ using zoo bingo as one. I could even pull in that computer game (which has a million keywords for it) and talk about zoo games they can play at home if you can’t go to the zoo one day.
There are infinite possible ways to do this… I hope I’m starting to make that clear. There’s no right or wrong. There is no right way to do this. It’s whatever makes you feel good.
In fact, if you decide not to use any keyword research for some posts ~ hey that’s ok too. Some days I forget to do it, and I still get traffic (it just doesn’t come from Google) and in the beginning it WON’T be coming from Google anyway. It’s smart to use all the resources you have available to you, and that includes Google, and some keyword research, but it’s not going to “wreck” your blog if you don’t do it. There’s a whole universe of bloggers out there who know nothing of SEO and kw research who are doing fine. Yes, really.
So today is the day. If you haven’t written any content yet, it’s time to write and publish your first post. You can just take a look at your editorial calendar, see what you’ve written down you want to talk about. Go check out the way other people are searching for that information and use that keyword in your title. (You can even leave the title til last if it’s overwhelming for you.) Just write like I called you up and said “Hey… can you tell me more about (insert your topic here), I’d really like to know more about it” When you’ve got the post done you can go to the search tools and find the keywords you want to use, but write it.
Can’t wait to see your posts! When you get your post written make sure you come back and leave a comment. You can use the url field for your homepage or the post. Commentluv will pick up your last post so it’s up to you. Let’s take some time to read some blog posts and do a little promoting for the posts we love :) Stumbles, tweets, fb mentions, bookmarking. All great ways to help each other out.
If you have any questions makes sure you leave those in the comments section as well.
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