You can quickly create a video and upload it to youtube… but before you do that it’s really important to know, in your mind, what you want this video to accomplish. You’re not just making videos because they’re fun… they’re part of your marketing strategy. So… what do you want this video to accomplish? Do you want it to get people to like your fanpage? Do you want it to get people to opt in to your list? Do you want it to let people get a good feel for who you are and what you’re about?
It doesn’t matter what you want your video to do, but it does matter that you know what that thing is! If you want your videos to convert ~ which just means getting people to take a desired action ~ then there are 4 elements you MUST include in every single video you make.
For you non watchers out there… here’s those 4 crucial elements:
1. An intro
Introduce yourself, and where you’re from. People don’t buy products, they buy people… the more real you are the more people will connect with you.
2. What’s in it for them.
Tell people right up front why they should watch your video, what are they going to get out of it. (and make sure you’re creating a video they’re going to get something out of!)
3. The content.
This is what you’ve promised them in #2 so make sure you give it. I suggest 3 tips for videos because you want to keep your videos relatively short ~ preferably under 3 minutes… it’s an ADD world out there these days.
4. Call to Action.
Remember, you decided before making your video what you wanted it to do for you? Well here’s where you tell people how to do that. If you don’t tell people what to do next, they’ll just do nothing. So tell them… like my page, comment below, go to my site… whatever it is you can have them do to accomplish the mission of your video ~ do that.
So there you have it 4 crucial elements every video must have to convert. Stay tuned next week when I’ll give you some tips on making videos that actually get watched.
I hope you don’t just read this post, and watch this video and go on your merry way. Video is POWERFUL. Find time TODAY to create a video, and post it to youtube!! Then come back and leave a link. We’ll check it out and give you some social love, and get more eyes on your video.
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