Web Traffic Series: Repurposing Your Content

To tell you the truth I was going to do a post on Facebook today but here’s the deal… I haven’t quite figured out how to drive good traffic from FB quite yet ~ so if you want to learn more about facebook I suggest you check out Mari Smith. She is a pro. If you’re looking to build a facebook fanpage your best bet on that is Pat Flynn’s post on Building Fanpages. It’s what I followed to build mine.

So what am I going to talk about instead?

Recycling. No, not your bottles and cans… your content.

Over the weekend I finally got on one of the calls for The Ultimate Traffic Summit.  (Willie Crawford’s doing his presentation tonight which will be well worth checking out). Anyway… I had signed up last week and finally rememberd at the right time and got on the webinar for Kim Roach.  On the webinar she talked about 5 different ways to drive more traffic to your site.

Let me tell you this… I hadn’t heard of ANY of them, and ALL of them were not that difficult to implement. If you want a copy of the webinar or a transcript you can get them at the Ultimate Traffic Summit ~ while the webinars are free the replays are not just so you know.

I was amazed at the things she is doing and I’m going to share one with you that I plan to implement immediately, because it’s not that much more work, because you’re repurposing work you’ve already done. Yay, I like that.

If you’ve been writing articles, blog posts, or have some plr related to your topic you’re in luck. (and if you don’t have ANY of those things… you better get busy!).

What you’re going to do is take your content (that you’ve already published or PLR you have sitting on your hard drive) and turn it into a pdf.

Steps to making a pdf.

1. Get open office. You can download it for free.

2. Open a text doc in open office and paste your content (articles/posts/plr) in it.

You want to use 5 to 10 articles so you’ll have a decent sized pdf.

3. Write some content to connect the posts so it works together well.

4. Add a footer with a link to your site.

Go to the “insert” link at the top of the open office document and click it. You’ll see “footer” click that and a space will open where you can write in your footer. I like to center them, just highlight and click the center icon in the text editor area ~ just like in wordpress.

5. You can pretty is up if you want, add a border or something, but it’s not necessary.

6. Go to the beginning and give it a title (use a bigger font) and write a short intro about yourself, who you are, what you do, and your website address.

7. At the end write a quick promo to move people to your site/squeeze page.

8. Turn it into a pdf.

Go to the file link at the top of the document and then you’ll see “export as pdf”. Just click it. YES! it is just that easy. Don’t worry about the box that comes up, leave everything default and just click export. A save it here box will come up, just save it where you want it on your hard drive.  The text document will stay open, but if you go where you saved the pdf you’ll see it’s there.

** If you are building a list this is an excellent way to add people to your list. Instead of putting your blog url in the footer, description and promo area add your squeeze page address **

Now unbeknownst to you I just showed you how to create an EBOOK. So remember that for later when you want to create your own product (oh and by the way ~ what you just created could actually be a product if you put a little more work into it in that, adding a little more content, a little more polishing etc. )

Now you have this pdf/ebook what are you going to do with it?

1. Submit it to free ebook directories.

free-ebooks.net
getfreeebooks.com

2. Submit your ebook to document sharing sites.

Scribd.com
docshare.com/

3. Find membership sites on a related topic and allow them to use your content in their membership site. (If you’re building a list I’d suggest you make it so people have to opt in to get the report)

Is your head spinning yet? I know mine was!

You can further repurpose your articles as well. Now I haven’t done any of this yet so I can’t do complete tutorials, but here’s some other options.

1. Create a video based on your article and submit it to video sharing sites. Make sure you use keywords in the description and add your website in the video.

2. Pull the audio out of your video and submit it to podcasting sites. You could also do this without the video, and just create audios of your articles using a free teleconference line or audacity.

3. Create a powerpoint slideshow of your ebook/articles and submit it to slideshow sharing websites (yes, there is such a thing can you believe it?)

The more you get your stuff out there, the further your reach the more traffic you’re going to get. I hope this gets you thinking a little bit outside of the box. If you visit Kim’s site go ahead and sign up for her freebie ~ it’s WELL worth it. Tons and tons of traffic ideas that are very doable.

If you’ve got some time this evening  sign up for the Ultimate Traffic Telesummit and listen in to what Willie Crawford has to say ~ he’s a master.

oh one last thing ~ since it’s traffic related. A great post over at the MaxBlog Success Stories blog today, check it out.