In this, the second post in the Web traffic tips series, we’re going to talk about blog commenting. I’ve done a couple posts already about how to actually post comments, as well as how NOT to comment on blogs. Today I’d like to talk about why we comment on blogs and how it helps us drive traffic.

- Image by premasagar via Flickr
There are two schools of thought when it comes to commenting on blogs.
1. Quantity
2. Quality
Each of these methods serves a purpose ~ and one may serve you better so let’s take a look.
Quantity:
The quantity school of thought is to get out there and find as many blogs as you can, and make a quick comment on all of them. The quantity school of thought generally uses blog commenting for the purposes of getting backlinks, and generally that’s seen the more the better.
Quality:
The quality school of thought tends to choose a few blogs that are related to their own topic and comment regularly on those blogs. They make insightful comments, ask questions, answer questions from other comments. They create a conversation and community.
So what’s better Quality or Quantity?
It depends on your purpose, what you’re trying to do. However, there are some serious benefits to using the Quality method.
1. People get to know you through your comments.
2. They begin to want to know more about you ~ so they click through to your site.
3. They already know/like ~ maybe even trust you so they’re likely to stay on your site longer, look around more, and possibly feel more comfortable to buy something.
4. They already know/like/trust you so they are more likely to share your site with someone else if they like what they see.
5. They already know/like/trust you so they are more likely to bookmark your site/grab the RSS feed and come back again.
6. Your comments have a greater chance of actually being published than “hey nice post” comments. If your comment is deleted by the blog owner you’ve wasted your time and effort.
7. The posts you make in the comments are there forever ~ new traffic comes to the post and will get to read your comment and so future traffic is also possible.
8. You begin to build a relationship with the blog owner and once you’re on their radar screen you’ve opened yourself up to someplace to guest post ~ to work together ~ and they may become a reader of your blog ~ and if your content is good they may even tell their entire audience about it.
While drive by commenting may not take as long ~ the benefits are really minimal. Your time is better spent finding a few blogs in your niche that you like to read ~ where you like the writer ~ where you like the other people that read the blog ~ and begin to be part of that circle. Start leaving comments when you have something that adds to the conversation.
Find maybe 5 blogs ~ add them to your RSS reader/Search homepage and put it on your list of daily money making actions. 30 minutes for blog commenting. Go to those 5 blogs ~ read the posts ~ and comment. If today’s post doesn’t rile up any comment in your go to the archives ~ read some of the back posts and comment there. It all counts.
If you can find blogs in your niche that use keywordluv or commentluv plugin all the better. Then you can have the best of both worlds. You can have your anchor text link to your site all while you’re building relationships on that site.
So… how do I find blogs to comment on?
You want to find blogs that will give you the best of both worlds ~ you want to get your links, AND you want to be able to take your coat off and stay a while. To do this you want to look for real blogs that are using some of the comment features that I use.
You want to find
1. Do follow blogs
2. Keywordluv plugin
3. Commentluv plugin
or a combination of the three.
Here is a great post that provides a fantastic tutorial on how to find do follow blogs ~ so if you need to know the exact how tos to do that I suggest you read it. It’s quite clear and makes finding the right kind of blogs quite easy.
So there you have it ~ an easy thing to do to start getting traffic to your blog. Add it to your daily tasks ~ don’t spend all day on this ~ 30 minutes is a good start. It’s also great if you have short periods of time that you find hard to get started on something, like 15 minutes here or there ~ just stop by one of your daily reads and make a comment. Make sure you vary the post you put in the url field of your comments so you can build some links to multiple pages of your site.
If you have any questions about blog commenting to drive traffic just ask in the comment section.
Other Posts That Might Help:
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