Now you’ve put your 3 or 4 niche ideas through google analytics and you know which ones are a pretty hungry market. It’s time to narrow your choices down to THE NICHE! This should be fairly easy after looking at your google analytics report.
To repeat the basic marketing philosophy:
- Find a starving market
- Find out what they need
- Give it to them
You’ve found your starving crowd, now it is your job to find out what these hungry people are starving for.
The best way to find out what your crowd is hungry for is to go back to the forums. You wrote down the url to the busiest forum in your niche. Now go back there. Get an account, look around. You are going to become intimately involved with your niche. You want to learn everything you can about them. Who they are, what they do, how they talk, what they need.
The better you know about your niche the easy it will be for you to write your landing pages, come up with keywords, write ads.
Your task for this part of your research is this:
- Make a list of 100 problems, concerns, complaints, questions your niche has. Seriously 100. This list is going to serve you very well, so take the time and do this step.
- Make a couple posts to the forum. Ask questions or provide information. Keep posting until you are making posts that get positive replies. (start a conversation) *****Please, please, please, take your marketer hat off during this step. You are trying to blend in and learn about these people. If you come in with a marketing type post you will get no replies and you will alienate your market.
That’s it for today, I think this is the step people fall down on. They find the niche and then jump to action, start building campaigns. Understand the better your know your niche the easier the rest of the process will be. It will be much easier to build a successful campaign if you have a deep understanding about your niche.
[tags]forum marketing, find a hungry market, what does your niche need, know your niche, converse with your niche[/tags]
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I couldn't be more spot on if you tried.
Starting with the end in mind and working back from what the customer actually wants instead of what you think they want and need is always going to be a better approach and increase the chances of short term success which is typically critical for new business survival.
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