This is a question I get asked a lot. The problem with this question is this: there are many different answers because what 1 thing you could do is totally dependant on WHERE you are in your business. I have been waffling lately because quite frankly I don’t think there is 1 thing you can do ~ I think all of this is so interconnected that the 1 thing you can do is put together a system and keep repeating the system. Let’s look at it though.
Where you are: You have no content and you’re just starting
The 1 thing you can do: Do some research and pick an internet marketing strategy that you feel good about that you feel you can do. Start with that strategy and keep doing it (and only it) for the next 6 months.
Where you are: You have some content online, finished lenses or blog posts but no rankings in Google
The one thing you can do: Build more links ~ build links like your site depended on it ~ because it does.
Where you are: You’ve got content and some traffic.
The one thing you can do: If you aren’t ranking in the #1 position for your targeted keywords, build more links ~ than repeat the whole process ~ over and over again. Whether you’re building lenses, a blog, or niche sites internet marketing on some level is a numbers game. If you’re building lenses shoot for 100 targeted lenses. If you’re building a blog shoot for 100 keyword targeted posts. If you’re building mini-niche sites shoot for 100 keyword targeted niche sites. It’s a numbers game ~ you will find that you end up making 80% of your income from 20% of your sites. The more sites you have the more you will earn.
This is a lesson I learned the hard way ~ when it comes to niches sites/lenses 10 sites is NOT that many.
It seems huge to a beginner, believe me I remember, but please understand when I talk about “numbers game” I’m talking about numbers more like 100 ~ not 10.
So while there may be 1 thing you can do, if you’re just starting out the best 1 thing you can do is find a system, create a plan and do it, consistently, repeatedly and diligently. The system is going to generally look like this:
1. Research
2. Content Creation
3. Promotion (link building)
Where you put your content and how you build your links is really the only thing that changes. So what do you think YOU need to do to start making sales looking at where your business is right now?
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Yes, I've found that link building is my main task. I had my website built for me and it includes a blog that I add content to several times a week. I was advised early on that you should spend 80% of your time creating content, whether it's blog-posting or creating content in the form of articles, Squidoo lenses and the like. I've noticed that I'm more likely to get noticed by Google with lenses and articles and less so by commenting on other people's blogs. If you're going to comment on other's blogs, they need to be well-ranked blogs (like Jackie's).
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