Who Is Jackie Lee?
Jan 21
Yesterday over on the facebook fan page Susan asked me to share a little more about myself. This was also one of the first assignments at Blog Mastermind and I have yet to do it. 
I wrote a whole (very long as usual) note over at facebook and just as I was going to publish, Facebook ATE it. (Have I mentioned how much I hate that?). I thought I’d try again, over here, with the relative safety of wordpress autosave. 
Getting started in the great big world
In 1993 I graduated college with a BA in Psychology. I wish at the time someone had mentioned how little this would do for my life other than give me four years to party and make really stupid choices ~ but alas. Here I was in the world. I worked jobs in the mental health field and moved from upstate NY to NYC (where I lived in 3 of the 5 boroughs the last one being Brooklyn) While in Brooklyn I worked on an assertive community treatment team where we went out into the worst parts of Brooklyn bringing treatment to the homes of seriously and persistently mentally ill people.
It was a scary job on a lot of levels, NYC was getting to my soul, and my personal life fell apart so I ended up moving back to Kansas where all my family lives. When I got here in 1998 I stayed in the mental health field and worked for a couple local mental health facilities and finally ended up as a manager of a short term crisis home. While I enjoyed helping people recover from mental illness I did not like having a JOB.
The itch hits to make my own money
In 2000 or 2001 and I’d say I started thinking about how I could get out of working for someone else. I found network marketing. I joined a company I believed in and started making cold calls for 4 hours a day before I went to work at 3pm. I did ok with that. I built a small team, was making some money, but dang did I hate making those cold calls.
At some point I started playing around on Myspace and realized I could find contacts for my business while I was online. It was like the doors opened up and my mind was filled with ideas. I helped people learn how to use Myspace for their network marketing business. I shared what I knew with anyone who was willing to listen, and I jumped from company to company trying to find something that would work for what I was trying to do.
My first taste of success!
During this time I made a Squidoo lens about how to do this myspace stuff. I was using a friend adder software to add friends to my account and talked about it in that lens. Low and behold I made a sale! OMG. Money without recruiting. That’s what I was talking about. I started learning and learning all I could about how to do affiliate marketing. I made a lot of lenses on Squidoo ~ most of them completely tanked because I had yet to learn anything about keyword research. 
But some of them took off and that kept me encouraged.
About 6 weeks before Hanna was due I quit my job. I just couldn’t take it anymore. The stress was killing me and I had had more than enough. It was time to sink or swim. In May 2006 my daughter was born. She was/is a very high maintenance kid. I kept doing what I could to make money online. Knowing there was still a piece I was missing.
You need to get a J-O-B
I was making a couple hundred dollars a month at this point, but nothing to write home over and this kept up for a year or so. When Hanna was around 1 my hubby and I had the “you need to go get a job” talk. That didn’t go over very well. I had no intention of getting a job. I knew I was missing something because I was “working” and “working” all day long online.
It was about that time that someone I admired and respected opened up a one on one coaching program. It was expensive but I figured it would pay for itself if I could just figure out the missing piece. Turns out the missing piece was keyword research. who knew?
I learned how to do good keyword research during the coaching program and I built 12 adsense sites during those 6 weeks. The sites got sandboxed and sat there doing nothing forever. I felt completely gipped and I was ready to give up. I was however, pretty excited that I learned a process for doing keyword research.
My first product is born
I put together an ebook of the process I was using to do keyword research for my adsense sites and my first product was born. I set up a sales page which wasn’t perfect, and I wrote myself but worked. I ran quite a few WSOs for the product and that worked quite well. Keyword Research Revealed has done quite well over the years and I think people have found it helpful. It really is a great way to do research for adsense sites, but it’s pretty specific to building those kind of sites.
I pretty soon realized that adsense sites were not my cup of tea, and began applying the knowledge I’d gained from my coaching to other endeavors. About this time (I think ~ it’s all kind of hazy these days lol) I found PotPieGirl and was seriously doing lenses. I was getting questions from people who couldnt’ figure out the little details in One Week Marketing. There are always little details that product writers just can’t put in the product or it would be a million pages long. But I realized there was a market for the little details.
Magic Happens on a Saturday Morning
One Saturday morning I was talking with a friend in instant messenger. We were talking about random stuff and out popped the idea for LearnItStepbyStep.com. A site where we break down the entire process of OWM into little tiny steps that make it easy for everyone to take action on the product they bought.We also made it possible for people to ask questions on each step. It’s those little questions that can really bring your whole process to a stand still, and being able to get an answer (quickly and specifically) to those questions can make all the difference! (We talked to PotPieGirl and had her complete blessing on the project don’t worry:)
It was a whirlwind once the idea was out there. We created the membership site, created the content, wrote the sales page and launched in only a couple weeks. it really was crazy. The response was quite good, and people seemed to enjoy the way we broke down the steps. We opened up a coaching program to go with it to help people with their specific projects. The coaching area became pretty overwhelming so we took that off the table, but we still run learnit as of today. It’s pretty much on autopilot at this time ~ we just answer questions when they come up, but because the questions people have asked from the beginning are there, most of the usual questions are already answered on the site.
In the background I continued to do affiliate marketing with Squidoo, and niche sites, and other smaller projects came and went. Oh and those little adsense sites I built a while back started making money! Not a ton, but some, and along with that came the understanding that things online take time. I had gone into the coaching program thinking I’d come out in 6 weeks with money in the bank and passively coming to the bank every month. HA! Not so much! Maybe 6 months to a year later that money started coming in. However, with the money from those sites, the membership site and other projects I’d been working on, no longer was my husband pressuring me to get a job which was great.
Jackie gets burnt out
Once Learnit was up and running without a ton of daily attention I really felt burnt out. I wanted to get out of the IM niche. I decided I’d had enough of the weird stuff and attitudes that can happen in the internet marketing niche and I joined Blog Mastermind and decided to build an authority blog on a topic totally unrelated to internet marketing.
While I was working on that blog last year I continued to build lenses, and I continued to buy products I thought would help me make more money online. I finally hit a good plan for building lenses focusing on selling specific products. I decided to give away a free report about how I was doing that. I posted it on this much neglected site and then let Potpiegirl know about it as well.
She loved it and told her readers about it as well. It was a hit. Many many people downloaded the free report. Then they started asking questions. I came back to this blog with a completely different mindset. I was no longer trying to sell anything. I was trying to build up a readership so I could find some blog sponsors.
Jackie gets a mental makeover and the whole thing changes!
It’s amazing the difference this new mindset made. Not only in how I felt doing what I was doing, but in the blog itself. People started coming to the blog ~ and coming back! I began to truly build a community and I loved it. I was having fun and enjoying my work. The more I enjoyed it the more the money started coming in. It was great. I really appreciated the ability to not have to sell something in every post, or every time I sent out an email.What I realized was whether or not I find sponsors for this blog I can still make money from giving people the information they need. (and that was HUGE for me)
Now I know my blog and my email list is really different from how most people do it, and really different from how most people teach you how to do it. But… it’s working for me. I’m reaching my goals, both business and monetary. I’m helping people. I’m having a BLAST watching people make their first dollars online and I’m having fun helping people navigate this tricky business of internet marketing. If I wanted to hate my work everyday I’d just go get a JOB. It seems to me if I’m working from home and working for myself I should at least enjoy doing it.
So how much are you really making?
I’m not going to tell you I’m making 10K a month ~ I’m not ( but I’m getting there). I am making more than I was making when I was working and commuting for 10 hours of my day at my job (actually using the degree I’m still paying for). I am making enough to cover our bills with plenty left over for us to do fun things when we want. I’m still building my business, and as time goes on everything builds on itself.
So that’s my story ~ that’s how I got here. I have this big problem where the days tend to blur together, and then the years blurred together so when I look back to tell the story it is a little hard to remember just how it all happened, but it did happen. I could have given up at any point in this journey. It would have been easier to go back to work when Hanna was 1. I would have had a steady paycheck, and my husband would have been off my back about the “crazy make money online stuff”, but I would have hated it. I would have been miserable. So I kept on working at it. Hours and hours and hours I put in, from the time I woke up to the time I went to bed I was online trying to make it work.
Did you ever want to give up?
There were times when I felt awful ~ like even though I was home with Hanna I wasn’t really “here” with her. But I knew one day it would pay off. I figured out that it was better that I was available to her ~ I didn’t necessarily need to be entertaining her 24 hours a day. It came down to the fact I refused to let someone else raise my daughter, so I fought through it, and here I am now.
While I still have a lot of work to do every day (since I haven’t managed to give up enough control to outsource lol) I do have the ability to take time off, take a day off when something comes up. I have the flexibility to do it my way. (and I love that).
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Thanks for sharing Jackie. You have taught me a lot and I can never tell you how I appreciate it. You know I’m not their and my time has run out, but Ive someone keeping us alive until I make it.
The reason I’m so down and out is that I have taken a lot of BAD
advice such as building Arbitrage sites before I had any idea how the internet works. When I started with those site I hardly knew how to access the internet and I was only very basically computer literate!
When that failed, as it would have, I tried going it on my own and learned a lot, but still made a lot of mistakes wasting a lot of money as I think we all do. Then I found Potpiegirl and you and things started making sense.
I find the niche Squidoos does not work for me, I battle with the content, so you way is working better for me. Problem is now I am starting all over 3 years and no money into the process. Still at least I am making progress now, thanks to you!:)
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I just wanted to say that earlier this week I purchased a 30 minute coaching session with Jackie, and it was worth it. She was extremely helpful in sorting out the problems I was having, and just in that short 30 min time, I learned a lot from her. She inspired me to do more, work harder and just keep plugging away.
I would recommend that anyone who may need that little push or nudge, or just a bit of help, it is a cost effective method of getting past the hump.
Thanks Jackie. BTW: I read your posts every day. They are very helpful.
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Thank you for publishing your story. I was kind of down about the whole IM things tonight, and it inspired me. I am glad you didn’t give up so you can make the path easier others. I commend you as it seems not very many people who have been successful want to help those out that haven’t been sucessful.
I have to say that it’s one of the best blogs I have ever seen. Interesting articles, discussions, tips and many other. Awesome job Jackie, congratulations.
Great to find others who are as spectacularly unsuccessful as I am. Even greater to find that there are success stories.
I, too, have spent a lot of money (I often think I’ve been badly scammed!), but I am not ready to give up. I find the following inspirational.
Press On:
Nothing in the world can take the place of persistence.
Talent will not:
Nothing is more common than unsuccessful people with talent.
Genius will not:
Unrewarded genius is almost a proverb.
Education alone will not:
The world is full of educated derelicts.
Persistence and Determination alone are omnipotent.
Lis
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Thank you Jackie for sharing your story. It proofs that determination and hard work pays.
Special thanks for your help on breaking down OWM into little steps and all tutorials at this blog.
It helped me to start with sales. I earned $14.00, not much, but it is the start, compare to $0.00 before.
Dear Jackie – I love reading your posts and all of the responses you receive with your readership. Your honesty and down-to-earth approach is so refreshing . When I started with IM I had bought the mindset that is actively promoted worldwide… Easy Money. Also completely lacking any experience the learning curve is pretty steep. I began with a very exspensive Blueprint product and became fairly overwhelmed with the steps and materials. I then went back to OWM and began building lenses last year in July. I have started to make a little income but it is like you- nothing to write home about. I keep plodding along and make sales here and there. I am like you in that I prefer to promote physical products… I feel more comfortable and truly want a customer to be happy with their product. It seems here the overwhelming response is that feeling of ” very little support ” which I can relate to ! Have you ever thought of creating a Ning site where we could join and perhaps interact a bit more in the realms of support. I know you are already very busy… just a thought. Thanks for each and every post! I read them all.
Everything I’ve ever done is still live. I never get rid of online real estate. Some of it may have been repurposed but it’s still live. I am a member of wahm.com but don’t really play much there and never really have.
~ I suggest you shoot me an email and we can work something out about the kw research.
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Wow lots to take in, I’ll have to save this a reread a few times. You’ve definitely inspired me to make a “who is” site for myself, that was all the rage a couple years ago.
A couple questions…
1. Are all the sites/ebooks and such you touched on still live?
2. I may know where I recognize you from…were you a member of wahm.com before?
3. Would you like to help a fella out with some keyword work?
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Thanks for that, Jackie, nice to know you ‘personally’, so to speak. You and Jennifer (PotPie Girl) make a great pair!
You two now seem like family, and it’s a weird feeling to be taught by your daughters…. I’m a grandfather who’s trying to make some money in IM, and your assistance is most useful and welcome.
4 months down the line and trying hard, but I was interested in your problem with husband not being supportive initially. My wife and the whole fandamily are scoffing at my efforts – they refuse to believe that IM can work. From what you say it seems that one just has to bite on the bullet and carry on regardless.
OK… I believe you and will persevere.
Great post Jackie, I think it is really good for people to get the history behind the person. I am pretty much in the same boat as you were, my wife and I decided to have me stay at home with Alexis instead of letting someone else raise our child.
Alexis is 18 months old tomorrow and she is a pretty high energy level kid who needs most of my day right now. I get to squeeze in a couple of hours a work each night and I get about 8 or so hours done on the weekend but your right patience is key here!
I started this whole IM thing about 10 months ago but really did not put my first stuff online till about May last year, to date I have made just over $500 but it has been enough to keep me going, that and the fact that we don’t want someone else raising our kid.
As PotPieGirl says, “If your willing to do for a year what others won’t, you can spend the rest of your life doing things others can’t” Now it may take longer than a year but if you stick with it you can make it work!!!!!
Wow! Your blog contains a wealth of info. Thanks for posting so much of it for us all to see.
Hi Jackie, There are days that I really wonder if it is worth going on (I still have to make money) but since I became a regular reader of your blog, I know I can do this just like you did and are doing now.
I have decided no matter how long it takes, I will not give up, I just have to focus more and use my time more efficiently.
Thank you for sharing your story with us, I don’t think you realise just how much you inspire everybody who tries to become successful online.
Elsie
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Thank you Jackie for sharing your story. It proofs that determination and hard work pays.
Special thanks for your help on breaking down OWM into little steps and all tutorials at this blog.
It helped me to start with sales. I earned $14.00, not much, but it is the start, compare to $0.00 before.
Liliya.
hi jackie,
Great story. I am also a student of OWM. I became interested in Im about 1 year ago. I bought and studied the Profit Lance system, I applied the system but I only had 1 sale in the entire year! I became frustrated because there was no support. I began 2 look for it in forums. I found this cool forum online that helped me alot and thats where i heard about PotpieGirl and OWM. I bought the ebook and applied the techniques and, althought I’m not rich, i’m making more sales than i did with PL.
I’ve been making about 50 bucks a month. Thats nothing compared o what I want 2 make, but its a start. I look at it as free money. Its money i didnt expect 2 have mailed 2 me. I am frustrated now because i havent made a sale in about 2 weeks but i will continue on. After i finish this i will continue with my OWm action plan and fiinsh these last 2 articles in my campaign.
The thing that most people don’t realize is that you have to keep working. In internet marketing and in life.If you work everyday u will be rewarded. it might look like those actors on tv are not working but, they ARE!
Believe it or not, i am a firefighter. i actually have, count them 3 jobs! My schedule as a firefighter gives me the extra time that i need 2 do my IM. i love PPG OWM because she has it all laid out on what to do on this day and the next. Now sometimes i don’t get a chance to finish what I started on Monday until Wednesday, but with the OWM, ican start right back where I left off.
My short term goal is 2 eventually be able 2 quit my other 2 jobs and just have firefighting and OWM. My long term goal is to eventually make more money doing IM than I make as a firefighter!(I don’t think i will ever quit firefighting, i love it too much!) When I do that, then i’ll be happy. Last year I made about 250.00 on IM. This year I plan to hopefully quadtriple that.
One thing that most people have to learn is that you have to take baby steps. Sure we would all like to make 250,000 dollars online, but to get to that it takes time. more and more people are lured to Im with the promise of quick riches, and then when the reality hits them, they quit. If you hang in there, you will be able 2 achieve everything u want. you and Potpiegirls story is all the evidence that we need! Keep up the good work and as you would say to us,”Keep Working!”
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Mark all I can say is this: think about where your money is REALLY coming from. Then do more of that.
As for promotional stuff like twitter ~ you can create a promotional plan that includes the things you enjoy doing (and some things that just need to be done). It’s all going to come down to figuring out a system that will work for you. That takes time/experimenting and then finally choosing and doing. (yes ~ it’s a little contrary to my usual message ~ but you’ve got to figure out what’s right for you. what I do may not work for you at all, so when you find something that works for you make it part of your process.) After some time you’ll have a complete process that you can continue to duplicate.
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Thank you for sharing your story. I can relate to lots of things you talk about, especially the husband pressuring you to get a “real job”. Mine still talks about it from time to time, because he believes that I’m not making enough for all the time I put in (he is right, but I know I’m on the right track…). However, earning the living online would open so many possibilities for us – including fulfilling his dream of taking a year off to sail around the world – that he is not complaining too much…
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Thank you for telling us a bit about yourself – it is good to hear that you did not achieve instant success. You give us all some hope that we will achieve! My BIG problem is that I do not always believe in what I am doing so go off and try something else. I am averaging about 3 sales a month at the moment so I am making some progress at least. But I tend to flit from concentrating on Squidoo and OWM campaigns, to niche sites, to my blogs, to Twitter marketing, to Ebay, to HubPages, etc….. Any suggestions gratefully received!!
Good to hear that other people have high maintenance children!!!
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Hi Jackie,
Thank you for the inspiration.
I can now work harder on my sites knowing that I will succeed when efforts start giving results.
Today I had a sale at my zazzle store, REFLECTIONS of a design done 4 months back.So ,It is true we have to keep at it and not give up easily.
Blessings for abundance,
sema
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I appreciate the steely nerve you showed when you were living in NYC. Really commendable. The cold calls must have been so taxing. And you never really gave it up. Also, the decision you had to make regarding getting a job or work at home, has turned out to be the right one. And now you are on the way to your dream income. WOW! So, one more story regarding how women are really taking on the world with penache and success, without shying away from their responsibilities.
I started doing IM last october. And till now I have read lots of books gaining knowledge. But didn’t implement anything with persistence. Did a little of this and a little of that. On top of it after 2months of bringing “One week marketing”, the squidoo stopped any lenses coming from my internet company for some automatic lens building reason.
But hearing story of Jackie, I will hang on to IM. And will try one thing at a time. Jackie is motivating people like an angel/magician without having to really go to their places.
Nice post Jackie. Really loved it. I really laughed when you said Hanna is a high maintenance kid!
Jackie, I appreciate the down to earth woman you are and your willingness to share a part of yourself with us here.
Thank You!
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You’re quite welcome and thank YOU for being you.
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I love to hear stories like that, they’re an inspiration. I have days where I wonder “What the heck am I doing.”
I’ve put up squidoo lenses, hub pages and have written some articles with some success, actually little success. Every time I feel like giving up, I’ll make a sale. That tells me to keep going.
I’ve come to the point where I’m focusing on delivering good content and not so much on making money. After listening to you, I think the money will come eventually.
People can sense when you’re just trying to make money and that turns them off. Like most other things forcing an issue doesn’t work. Helpful and relevant content should open the flood gates for steams of money.
Carpentry and woodworking are my areas of expertise. That’s probably where I should focus my attention.
Sorry, I didn’t intend to ramble on.
Jackie, thanks for all the helpful info.
Michael Q.
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Hi Michael ~ yes good content is super important ~ but make sure you’re building links to that great content if you want to rank in the search engines for traffic.
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YOur encouragement is a blessing
thanks
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Cindy, I so feel for you! My husband was exactly the same and it is so demoralizing when you’ve worked your fingers to the bone every day to get that sort of response.
He WILL change his mind when he sees some money start coming in but until then you feel alone and unsupported. I know I did.
That is the fabulous thing about places like Jackie’s blog. You can get some of that support that it would be nice to get at home but if hubby just isn’t into internet marketing etc is unable to give until he sees “proof”.
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Dawn,
Thank you for your words of encouragement. I’m glad that I am not the only one that has/had this come up! Just a few minutes ago my hubby came in and said. “So, how much did you make today?” Of course, I couldn’t tell him anything, so I just smiled. I cannot wait until I will be able to show him “proof”! When I did make that initial $250, he was coming around, but when you don’t make a cent for over a year that kinda puts a damper on things.. but I am determined to show him that all of my hard work has not gone for naught!
Thank you Dawn, once again!
Cindy
PS Congrats on making money on your other site! I will visit your charm site since that’s the one you have on here… who knows I might like something!
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Hey Jackie!
Thanks sooo much for this post because I was just about ready to give up until I read this! You see I have been doing this for over 2 years now and I made a total of $250 from a blog on WP (before I knew they didn’t want you to make money from their site and they started to enforce it). Since that time, I haven’t made a single cent, so I’m pretty frustrated! Plus the hubby keeps saying (jokingly) “When are you going to quit all of that online nonsense and do something constructive?” So, what my hubby said and the fact that I have not made a cent in over a year even though I took my WP blog to my own domain name has left me feeling defeated!
Since I read this today, I’m going to give it another go! I hope I will see at least a little bit of encouragement from one of my lenses here soon!
Thanks!
Cindy
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Iam on your email list, Ive finally got around to reading how it all started for you. Its heartening to read of someone else struggling at first, because you think that you are the only one. I’ve only got about seven lenses on squidoo, not doing very well for traffic, but Iam going to keep plugging away, because I find im interesting and much better than my full time job, which is packing and sending out vet supllies. So thanks Jackie for telling us how it started for you, because it gives inspiration for the rest of us.
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Thank you for your inspirational story – I’ve been in IM for little over a year and tried a lot of different things. Did not make any money yet. I have a full time job and its difficult for me to spend time doing IM. It takes sooo much time. I’m not very good at writing articles and coming up with new content, but I keep trying. After reading your story – I feel I too can succeed! Thank You.
Oh yay! That was my hope, to inspire people to keep taking action.
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It just ate my reply so I’ll try again:)
Congratulations on sticking with it long enough to figure out what would work for you.
Thanks for the Squidoo help in the past it got my first lens up.
I think I finally figured out what I want to do when I grow up and I kissed a lot of frogs along the way. I love helping others just like myself.
I truely believe in doing what you love and the money will follow.
Your daughter is darling.
Thanks for all the help.
-Natalie
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WoW !!! I have been at this for almost two years and only one sale.
I did it for quite a few years before I broke through. What didn’t really make it into this post was the level of confidence I gained after the coaching I participated in. Even though those sites didn’t do crap for a long time I really felt confident that what I knew would work and felt confident going full on ahead. Doing Learnit gave me even more confidence. Each thing really added to my confidence and without the confidence THIS site would have been impossible. Coaching was really the turning point for me.
Hang in there ~ like me with keyword research maybe there’s one little missing piece that when it falls into place will change the game for you.
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Thanks for that, Jackie. It is always good to know who is behind something – the real person. I was about to delete someone over on FaceBook because I seemed to be getting such a run of their Twitter messages but when I looked at their profile they had so much info that I saw the person and thought “what the heck – so what if every now and then they seem to take up half my wall” and let them be!
What I got from your story is the line “the understanding that things online take time.”
That is so true. The one site I make money from is two and a half years old. My charm site is very young in comparison and hardly makes a bean. But I know if I give it time, it too will pay its way. At the moment I put most of my time into my other site because it is at a stage that everything I do seems to immediately turn into more traffic/more money.
But two and a half years ago it averaged 3 visitors a day. It would have been very easy to give up.
If people can just understand that they need to keep working at it, that it might not happen immediately but just keep going. If you’re building on a solid base then your site will grow.
Thanks for sharing some of yourself.
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Amen ~ more than a “numbers” game it’s for me more of a “patience” game.
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I REALLY needed this post right now – I’m bumming at the huge drop in my Amazon sales since Xmas, and it’s been hurting my enthusiasm. I was telling my mom that I have to just keep believing that this WILL work if I keep taking action. Hearing your story is proof that it will.
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Jackie, I loved reading your story. I can see myself in many of the instances you mentioned in your journey.
I have a few Squidoo lenses, and don’t make much with them. I may try to put some effort and get to 100 lenses. Is there a point where things start compounding?
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Yes it starts happening pretty quickly when you start being consistent. Each lens you make that makes 5 or 10 dollars a month can really add up when you have 50 or 100 or them ~ and then anything else you’re doing as well.
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Thanks for sharing your story Jackie. I’m sure many of us who read it can identify with where you were because we are there right now. When all the pieces come together, I will be ecstatic!!
Be Blessed.
Interesting story. What I got out of it is don’t give up. I have been at this for six months now. I am looking at my first month of over a 100 dollars thanks to you and PotPie Girl!!
I to have lens that bombed, they were my first ones. But I now have Lens that are attracting traffic
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