I’m sure you’ve heard the rumors going around… linking networks have been closed, people’s sites are losing rank, people are getting “love letters” from Google about funky linking, people’s youtube accounts are being closed, lenses are getting locked, THE SKY IS FALLING!
These “rumors” are enough to strike fear into the hearts of your average affiliate marketer… losing the ability to build links that work? Losing ranking ~ that means losing traffic ~ hate mail from Google?! YIKES.
It’s enough to make you want to throw your hands in the air and give up.
But let’s not.
Because, there’s one asset you could be creating that can give you security ~ knowing no matter what Google, or Youtube or any other web 2.0 site decides to do with you… you could bounce back.
What’s that asset?
A list of course.
Here’s the thing…
When you create a list, and build your relationship with that list, create a serious group of people who not only signed up but look forward to hearing from you ~ nothing can stop you.
Your site gets deindexed?
Send an email to your list and they’ll stop by and read what you wrote.
Your youtube channel gets closed?
Send an email to your list and let them know you’ve set up shop on another network.
Facebook closes your account?
Send an email to your list and let them know your new address.
Got a new product you created?
Send an email to your list and let them know about it.
You see… once you have a list you’re almost bulletproof. No matter what outside forces DO to you… you can still connect with your audience. You still have a point of contact.
Being able to connect and contact your audience is THE biggest thing when it comes to internet marketing. If you can’t contact and connect with your audience ~ you’re sunk. You are at the mercy of anyone and everyone’s whims.
But once you have a list… you can rebuild no matter what happens. You can makes sales no matter what. You can launch new things, no matter what.
The very first thing you should do ~ well after writing some great content ~ is start building your list.
Now… let’s talk about this whole “building your list” thing for a second. Because I know we’re here to make money, and most of us have been reading way too much about “monetization” and affiliate marketing, and how to scrape the last dime out of your visitors.
This is NOT what your list is about.
This is SOOOO important… because if you do this right your list will love you and buy from you forever. If you do this wrong… you might as well not have a list at all.
When you’re thinking about your list you need to think of them as friends. Yep. Friends.
Do not do anything to your list or with your list you wouldn’t do to a real life friend.
This includes everything… the emails you send. The products you recommend. How often you recommend products. How often you send emails. What kind of thank you gift you offer to them.
List building doesn’t need to be complicated… in fact, it’s a really simple thing.
You are offering a way to get to know YOU better… as well as a way to get to know THEM better as well.
If you think of your list as a way to connect, you’ll be ok 100% of the time.
Your list is an asset for sure. But it’s more than just a business asset ~ it’s a lifeline between you and your audience. It’s the way they get to know you. It’s how they get to trust you. It’s the way they learn if what you’ve got, and who you are is a good match for them.
So if you haven’t started building your list yet… get started now. There’s really no better time. This month we’re going to talk about creating a relationship with your list ~ how you can really connect with your list so it will be a HUGE asset to your business.
If you haven’t started yet, here’s some articles you can use to get the basics down, and get yourself up and running so you can follow along for the rest of the month.
Build Your List from the Beginning ~ the basics of list building.
Tips to writing your free report ~ We’ll be talking more about this next week as well.
That should get you started. The rest of the month we’re going to be talking about how you can be YOURSELF, and connect with your list ~ because it’s the connection that makes your list worth its weight in gold.
I want this series to benefit you… so please make sure you let me know what elements of list building YOU want to cover this month. I’ve got my own ideas… but I want to make sure what you want is what I think you want lol.
No related posts.